Growth Lead: Google Ads & YouTube for DTC

Scale Jet; Bogotá ciudad; Remote; COP 194,200,000 - 291,300,000; Full time

Job summary

Folqs, a fast-growing DTC supplement brand in the United States, seeks an experienced Google Ads Specialist to own scaling across Search, Shopping, Performance Max, and YouTube. You will test angles, optimize funnels, and drive profitable ad spend.

This role emphasizes high-scale Google Ads, DR video funnels, VSL testing, landing page optimization, and collaboration with marketing to push CAC down and ROAS up.

Qualifications

• 3+ years of hands-on media buying with Google Ads in ecommerce.
• Proven track record of managing $50k+ monthly ad spend.
• Deep expertise with Performance Max, Shopping, keyword strategy, and Merchant Center feeds.
• Strong YouTube Ads capability with cold traffic using VSLs.
• Funnel and DR expertise: long-form landing pages and direct-to-checkout flows.
• 6-hour daily overlap with US Eastern Time (10:00 AM–4:00 PM ET).
• Proficient in English (written and verbal).
• Daily use of AI tools for research, ideation, and rapid workflow, plus data analysis.

Responsibilities

• Drive full-funnel Google ads (Search, Shopping, Performance Max, Display, and retargeting).
• Scale YouTube video campaigns with cold-traffic strategies and VSLs.
• Oversee Merchant Center feeds, policy compliance, and tracking setups (GTM, GA4).
• Collaborate on creative strategy with copywriters and video editors.
• Test and analyze campaigns; monitor CAC, ROAS, and spend efficiency daily.

Skills

Google Ads

YouTube Ads

Performance Max

GMC & Merchant Center

Shopping Campaigns

Funnel Optimization

A/B Testing

Data Analytics

AI Tools

English Proficiency

Tools

GTM

GA4

Job description

Folqs, a fast-growing DTC supplement brand in the United States, seeks an experienced Google Ads Specialist to own scaling across Search, Shopping, Performance Max, and YouTube. You will test angles, optimize funnels, and drive profitable ad spend.

This role emphasizes high-scale Google Ads, DR video funnels, VSL testing, landing page optimization, and collaboration with marketing to push CAC down and ROAS up.