Global HCP Brand Activator — LATAM Impact Leader

Opella; Bogotá; Hybrid; COP 286,205,000 - 381,607,000; Full time

Job summary

Opella is seeking a HCP Global Brands Activator who translates global HCP brand strategies into impactful local market executions across LATAM. The role ensures global toolkits are localized, adopted, and activated while maintaining scientific integrity, regulatory compliance, and commercial relevance.

Working with global, regional, medical, omnichannel, and local marketing teams, you will drive HCP engagement, brand performance, and advocacy for gastroenterology brands across multiple markets.

Qualifications

• 5-7 years of experience in Brand Marketing, HCP Marketing, Product Management, or related healthcare marketing roles.
• Experience developing and executing healthcare professional (HCP) marketing initiatives.
• Understanding of HCP engagement models, education programs, and advocacy-building activities.
• Ability to translate medical and scientific content into meaningful customer-facing campaigns.

Responsibilities

• Champion adoption and localization of global HCP brand toolkits across Zone markets.
• Translate global strategies into locally relevant omnichannel activation plans.
• Partner with Zone Omnichannel, Content, Medical, and Brand teams to execute campaigns.
• Ensure brand messaging complies with scientific claims, regulatory standards, and medical guidance.
• Drive HCP engagement, education, and advocacy initiatives across priority markets.
• Monitor toolkit adoption, campaign performance, and activation effectiveness.
• Generate actionable insights and feedback for Global Brand Teams.
• Influence cross-functional stakeholders without direct authority to ensure execution excellence.

Skills

Strategic Execution

Influencing Skills

Project & Prioritization Skills

Commercial Mindset

Education

Bachelor’s degree in marketing, Communications, Business, Science, Healthcare, or a related field

Training or certification in brand marketing, omnichannel marketing, or digital engagement preferred

Job description

Opella is seeking a HCP Global Brands Activator who translates global HCP brand strategies into impactful local market executions across LATAM. The role ensures global toolkits are localized, adopted, and activated while maintaining scientific integrity, regulatory compliance, and commercial relevance.

Working with global, regional, medical, omnichannel, and local marketing teams, you will drive HCP engagement, brand performance, and advocacy for gastroenterology brands across multiple markets.