General Marketing Manager Colombia

VT Markets; Colombia; Vor Ort; COP 105.800.113 - 151.143.019; Vollzeit

Zusammenfassung

VT Markets is seeking a versatile marketer for a hands-on role focusing on Colombia. The ideal candidate will have a strong background in fintech and experience in CFD trading. Responsibilities include executing marketing initiatives, localizing content, and collaborating with sales teams.

Join us at VT Markets to empower traders and contribute to a rapidly growing financial services environment. Ideal candidates are proactive, detail-oriented, and familiar with social media best practices.

Qualifikationen

• 1–3 years of experience in social media, content creation, or digital marketing.
• Experience in CFD trading or related financial products is mandatory.
• Fluent in Spanish and working proficiency in English.

Aufgaben

• Adapt and execute regional marketing initiatives for Colombia.
• Lead campaign execution and localized content strategy.
• Oversee localization of marketing assets for cultural relevance.

Kenntnisse

Content creation

Digital marketing

Social media management

Fluent in Spanish

Basic photography skills

Ausbildung

Bachelor’s degree

Tools

Social media platforms

Jobbeschreibung

VT Markets is an award-winning multi-asset brokerage trusted by over 3 million traders in over 160 countries with 450 employees - and growing. Founded in 2015 with the mission to make trading accessible to everyone, VT Markets offers a robust trading environment, over 1000 tradeable instructions, ultra-low spreads, and lightning-fast execution. We are committed to providing excellent customer service and empowering modern trades to seize market opportunities. Our platform allows traders to trade anytime, anywhere, supporting them in their journey to build a safe financial future.

Your Role at VT Markets

We are looking for a versatile, hands‑on marketer with a strong background in fintech. Experience in CFD trading or related financial products is mandatory. This role requires someone who can independently plan, execute, and optimize in‑market marketing initiatives to strengthen brand awareness while driving country‑level revenue growth. As the in‑market champion, you will translate regional marketing strategies into effective localized execution, ensuring full alignment with global brand standards, messaging, and marketing SOPs.

Job Requirements

• Bachelor’s degree or equivalent practical experience.
• 1–3 years of experience in social media, content creation, digital marketing, or creative content writing, either from an agency or in‑house role. Agency experience is a plus.
• Exposure to fintech or financial services is an advantage, and CFD industry experience is a must.
• Fluent in Spanish (spoken and written); working proficiency in English is required.
• Familiar with major social media platforms, including Facebook, Instagram, YouTube, Twitter/X, with a good understanding of platform best practices.
• Hands‑on and eager to learn, with the ability to support content planning, execution, and optimisation.
• Proactive, detail‑oriented, and able to multitask in a fast‑paced environment.
• Basic experience or interest in photography, image/video editing tools, or creative software is a plus.
• Well‑organised, resourceful, and able to manage tasks independently within given timelines.
• Comfortable working in a cross‑cultural and cross‑departmental environment.

Job Responsibilities

• Strategically adapt and execute regional marketing initiatives for Colombia, ensuring alignment with global brand positioning, narrative, and marketing SOPs.
• Lead end‑to‑end campaign execution, including planning, localized content strategy, asset development, performance tracking, and cross‑market alignment to maximize brand and revenue impact.
• Oversee localization of marketing assets (copy, visuals, video) to ensure cultural relevance, linguistic accuracy, and compliance with local regulations.
• Collaborate closely with local sales teams, IBs, partners, and KOLs to develop in‑market strategies that strengthen brand awareness and accelerate business growth.
• Act as the primary point of contact for local agencies and vendors, managing media buying, content production, and event execution.
• Conduct continuous market research to identify emerging trends, client behavior, competitor activity, and regulatory developments within the country.
• Track, monitor, and report campaign and market KPIs (e.g., leads, conversion rates, FTD/FTT, engagement, and brand sentiment).
• Identify market gaps and provide actionable insights through weekly and monthly performance reports to the Regional and Global Marketing teams.
• Support additional regional marketing initiatives and cross‑market projects as required.

What We Offer

As official partners of Newcastle United F. C., VT Markets aspire to break the ancient boundaries of traditional personal finance. Through a culture of transparent and objective performance management, we are in constant pursuit of excellence, individually and collectively. Here, collaboration and intrapreunership are incentivised and we aim to empower everyone to understand their contribution to strategic business outcomes through their individualised roles. You can expect personal growth as we aim to lead this fast‑growing industry alongside a global team of diverse cultures across over 15 countries.

Your journey after applying

• First round interview with our talent acquisition partner.
• Second round interview with the hiring manager & supporting HRBP.