Fintech Social Media & Growth Marketing Specialist

CFI Financial Group; Bogotá; On-site; COP 60,000,000 - 100,000,000; Full time

Job description

CFI Financial Group is an award-winning trading provider, possessing more than 25 years of experience with multiple offices around the world including London, Larnaca, Beirut, Amman, Dubai, Kuwait, Azerbaijan, South Africa, Port Louis, and others.

Check out more about CFI here.

CFI is hiring! Make your mark in the online trading industry.

Are you looking to pursue a career in finance? Do you want to work with a dynamic and growing team in the exciting world of online trading and investing? If you answered yes, then we have some amazing opportunities for you!

Description

We are looking for a Social Media & Digital Marketing Specialist to manage CFI’s social media channels and digital campaigns in Colombia. The role focuses on driving qualified account openings, growing brand awareness, and creating engaging, compliant content tailored to the local market. Ideal candidates have experience in paid media, social media management, and performance marketing within a regulated industry.

Main Responsibilities

Performance campaigns

• Come up with new campaign ideas for Colombia, each with a clear audience, hook and test plan, and pitch them to the marketing team.
• Build and run campaigns in Meta Ads Manager, Google Ads and TikTok Ads Manager, including targeting, budgets, bidding and tracking.
• Write creative briefs for design and video, and replace ads before their results start to fade.
• Test hooks, formats, audiences and landing pages one variable at a time, and keep a log of what won and why.
• Read results in HubSpot next to the ad platforms. Judge campaigns on completed accounts, not clicks, likes or cheap leads.
• Recommend which campaigns to scale, fix or stop, with the numbers behind each call.
• Know each platform’s ad policies for financial services, and plan campaigns that pass review the first time.
• Plan a monthly calendar for CFI’s Colombian channels that mixes education, market updates, platform tutorials, community posts and campaigns.
• Build it around Colombian holidays, local events and market moments such as Banco de la República rate decisions and major US data releases.
• Send every post to CFI compliance early enough that approvals never hold up the calendar.
• Adapt CFI’s global content for Colombia, and leave out products CFI can’t promote there.
• Track how each post performs and use the numbers to shape next month’s plan.

Trust and credibility

• Make CFI’s channels worth following for what they teach: how markets work, the risks of trading, and how to use the platforms.
• Put real people on camera, such as CFI analysts, educators and partners, in place of stock footage.
• Answer comments and messages in Spanish, quickly and politely, and pass complaints and account issues to support straight away.
• Keep the tone honest. No hype, no profit screenshots, no promised returns, and the Colombia risk warning on every post and ad.
• Check creators and partners before CFI works with them, and hold their content to the same rules.
• Watch what people ask and complain about, and turn the patterns into content.

Requirements

• Native Spanish and good working English.
• 3+ years running social media and paid campaigns, ideally in fintech, banking, trading or another regulated industry.
• Hands-on experience with Meta Ads Manager, Google Ads and TikTok Ads Manager, and with each platform’s analytics.
• Current knowledge of how each platform ranks content and which formats work there right now.
• A portfolio of campaigns and channels you ran, showing what you tested and what the numbers did.
• Comfort with CPL, CPA and conversion rates, and an understanding of why a cheap lead isn’t always a good one.
• A feel for Colombian social media: the creators, formats and humor that land there.
• Enough design and video editing skill (Canva, CapCut or similar) to make quick assets and mock up ideas.
• An interest in markets and trading, or the drive to learn them fast.
• We’re a fast-growing, multinational company
• Competitive salaries and benefits
• Work and learn with industry professions
• Supportive and collaborative environment
• Unlimited opportunities for growth and development