Country Marketing Manager

CFI Financial Group; Bogotá; Presencial; COP 90.000.000 - 140.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salaries

Growth opportunities

Multinational environment

Supportive team

Industry professionals

Descripción de la vacante

CFI Financial Group is looking for a Country Marketing Manager in Bogotá to lead marketing in Colombia, aligning local efforts with global goals while adapting to local specifics and compliance. You will drive brand elevation, oversee local campaigns, and coordinate with central teams to optimize market presence.

Ideal candidates possess deep knowledge of the local market, strong leadership, and the ability to manage budgets, partnerships, and events.

Formación

• Bachelor's degree in Marketing or related field.
• Strong understanding of local market and culture.
• Proven ability to drive brand elevation and market position.

Responsabilidades

• Lead national marketing activities aligned with the company's global strategy.
• Analyze local market trends and competitors to provide insights.
• Localize global campaigns for local relevance and compliance.
• Ensure quality lead flow and support sales while collaborating with digital team.
• Adhere to local marketing regulations and stay informed about changes.
• Advise on adapting global strategies to local contexts and culture.

Conocimientos

Marketing strategy

Market analysis

Lead generation

Budget management

Team leadership

Educación

Bachelor's degree in Marketing

Herramientas

CRM software

Google Analytics

SEO/SEM tools

Descripción del empleo

CFI Financial Group is an award-winning trading provider, possessing more than 25 years of experience with multiple offices around the world including London, Larnaca, Beirut, Amman, Dubai, Kuwait, Port Louis, and others.

Check out more about CFI here.

CFI is hiring! Make your mark in the online trading industry.

Are you looking to pursue a career in finance? Do you want to work with a dynamic and growing team in the exciting world of online trading and investing? If you answered yes, then we have some amazing opportunities for you!

Description:

As a Country Marketing Manager, you will lead our marketing in your country, ensuring strategies align with our global goals while considering local specificities and compliance. Your mission is to drive our success in your country, with your main KPI being the elevation of our brand and advancement of our position relative to the competition in your market.

Key Responsibilities:

• Local Marketing Oversight: Lead and align national marketing activities with the company's global strategy and guide local strategies to meet company objectives.
• Market Analysis and Feedback: Analyse local market trends and competitors and provide regional and central marketing management with actionable insights based on local dynamics.
• Strategy Implementation: Collaborate with central teams to harmonize local and global marketing initiatives and localize global campaigns for local relevance.
• Quality Leads Flow Management & Sales Support: Align marketing strategies with sales goals and provide support. Ensure quality lead flow is consistent and growing as per our targets collaborating with the digital team and group management.
• Compliance Management: Adhere to local regulations in marketing practices and stay informed about regulatory changes affecting marketing.
• Strategy Adaptation: Advise and agree how to modify global strategies if needed to suit local contexts, considering cultural and legal factors, and innovate to overcome unique local challenges.
• Performance Reporting: Regularly update HQ on local market performance and opportunities and evaluate the impact of local marketing campaigns.
• Media and PR: Manage media buying and public relations to strengthen brand presence.
• Local Social Media Management: Manage a local social media calendar and production to fit within the global one.
• Influencer Collaboration: Partner with local influencers to extend brand reach.
• Budget Management: Efficiently allocate and manage the local marketing budget.
• Events and Sponsorships: Oversee and manage local events and sponsorships to enhance brand engagement and maximize output.
• Partner Relations: Maintain relationships with local partners and vendors.
• Localization and Local Content: Ensure marketing materials are tailored to the local audience and lead the production of other local content such as TVCs, radio ads, billboards, etc.
• Reputation Management: Raise and manage any issues that may affect our reputation.
• Local surveys: Arrange and manage local surveys as needed related to marketing.

A deep understanding of local market and culture.

Drive results while encouraging team creativity.

Uphold brand standards and values.

Engage proactively with local and global teams.

We’re a fast-growing, multinational company

Competitive salaries and benefits

Work and learn with industry professions

Supportive and collaborative environment

• Unlimited opportunities for growth and development