Distributor Partner Manager

Red Bull; Bogotá ciudad; On-site; COP 90,000,000 - 150,000,000; Full time

Job summary

Red Bull seeks a Distributor Partner Manager to execute annual regional plans in Bogotá, drive RB initiatives, and monitor KPIs across distributors with cross-functional support.

The role coordinates with distributors, ensures merchandising standards, and develops KPI-tracking systems to optimize execution and market share.

Qualifications

• Bachelor’s degree and a valid driver’s license required.
• Minimum of 5 years of sales experience in consumer goods.
• Proven track record of achieving or exceeding sales targets.
• Experience working with distributors and/or suppliers.
• Demonstrated experience leading and managing teams.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word).
• At least 3 years of experience managing distribution partners.
• Strong ability to develop and execute sales and trade marketing strategies.
• Solid understanding of consumer marketing principles.
• Strong analytical and numerical skills.
• Strong team player with excellent interpersonal skills.

Responsibilities

• Coordinate meetings with Distributor Partners to explain and implement Red Bull strategies and initiatives.
• Develop communication processes to ensure alignment of strategies and goals.
• Implement systems to track and benchmark DPs against key initiatives/goals.
• Ensure DPs understand and execute RB merchandising standards.
• Assist in developing Sales Books and training to guarantee Sales Reps understand merchandising standards.
• Ensure DP tracking systems measure execution effectiveness.
• Develop annual business plans with DP including distribution and KPIs.
• Establish POS allocation by distributor and monitor updates.
• Coordinate with BU office personnel for ongoing allocation updates.
• Maintain knowledge of RB systems and conduct SKU/inventory analysis.

Skills

Analytical skills

Interpersonal skills

Team player

Sales strategy

Distributor experience

Leadership

Target achievement

Distributors/ suppliers

MS Office

Data-driven

Education

Bachelor’s degree

Tools

Microsoft Office Suite

Job description

The Distributor Partner Manager’s (DPM) main priority is executing the assigned region´s annual business plans, driving Red Bull initiatives, and tracking Key Performance Indicators (KPIs) through the DP, with the support areas in the company. Key responsibilities include: communicating strategic priorities to DP’s steak holders; driving and managing key RB initiatives in the assigned region; ensuring implementation of merchandising standards; developing systems to track and measure KPI execution; monitoring sales/POS progress against business plans; and coaching DP to produce execution excellence.

Job Description

RB`S STRATEGY, MERCHANDISING STANDARDS

Coordinates meetings with DP to explain and implement Red Bull business strategies and initiatives

Develops communication process to ensure proper alignment and understanding of strategies and goals

Implements systems to track and benchmark DPs against key initiatives/goals

Ensures DPs fully understand and execute RB merchandising standards

Assists in developing Sales Books and training to guarantee Sales Reps clearly understand merchandising standards (i.e. product flow, sku priorities by channel, display merchandising, pricing, etc.)

Ensures DPs implement tracking system to gage execution effectiveness

Ensures DPs implement trackingsystemtogageexecution effectiveness.

BUSINESS PLAN

Develops with the DP the annual business plans with regards to organization requirements, distribution, volume, investments, and KPIs

Secures agreement on necessary subjects and implements monthly scorecard to review progress (distribution build-up by month/channel, organization build-up by month/channel, sales forecast by month/channel…)

Consistently communicates with ownership and top management to guarantee alignment

Establishes POS allocation by distributor

Coordinates with Business Unit office personnel to issue on-going updates against allocation

Keeps DP abreast of any new POS items and applicable allocation/timing

BUSINESS INTELLIGENCE

Maintains strong working knowledge of all relevant Red Bull systems

Proactively uses Out-of-Stock and DSD inventory analysis to ensure proper S&OP

Holds DPs accountable for data submission into RB systems to ensure accurate and timely informatio

DISTRIBUTOR STRUCTURE AND ACCOUNTABILITY EXPERT

Thorough working knowledge of distributors internal systems and structure

Understands distributor’s hierarchy and has relationship from the top down (Owner to Managers)

Clear understanding of the person responsible and accountable for tasks or programs within distributorship

MISC

Share and enforce guidelines with regards to RB’s inventory policy

Provide on-going feedback to NDM relative to DP performance against objectives and KPIs

Develops working knowledge of geographic and demographic areas in assigned region

Develops expertise with regards to product competition and distributor competition in assigned

Communicates regularly and works effectively with all BU sales team (On-Premise, key accounts, NT) and marketing people to secure full alignment of the BU goals with the DP

Qualifications

Bachelor’s degreeand a valid driver’s license required

Minimum of 5years of sales experience in the consumer goods industry

Proven track record of achieving or exceeding sales targets

Experience working with distributors and/or suppliers

Demonstrated experience leading and managing teams

Proficiency in Microsoft Office (Excel, PowerPoint, Word)

At least 3 years of experience managing distribution partners

Strong ability to develop and execute sales and trade marketing strategies

Solid understanding of consumer marketing principles

Strong analytical and numerical skills

Strong team player with excellent interpersonal skills