Distributor Partner Manager

Redbull; Bogotá; On-site; COP 75,000,000 - 115,000,000; Full time

Job summary

Red Bull in Bogotá is seeking a Distributor Partner Manager to drive regional business plans, manage distributor initiatives, and track KPI execution. You will coordinate with DP stakeholders, implement merchandising standards, and develop training materials to ensure execution excellence.

The role requires leadership in distributing strategy, strong analytical skills, and experience managing distribution partners across consumer goods channels.

Qualifications

• Bachelor’s degree and a valid driver’s license required.
• Minimum of 5 years of sales experience in consumer goods.
• Proven track record of achieving or exceeding sales targets.
• Experience working with distributors and/or suppliers.
• Demonstrated experience leading and managing teams.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word).
• At least 3 years of experience managing distribution partners.
• Strong ability to develop and execute sales and trade marketing strategies.
• Solid understanding of consumer marketing principles.
• Strong analytical and numerical skills.
• Strong team player with excellent interpersonal skills.

Responsibilities

• Coordinate meetings with distributors to explain and implement Red Bull strategies and initiatives.
• Develop a communication process to ensure alignment of strategies and goals.
• Implement systems to track and benchmark distributors against key initiatives/goals.
• Ensure distributors understand and execute RB merchandising standards.
• Assist in developing Sales Books and training to ensure Sales Reps understand merchandising standards.
• Ensure distributors implement tracking systems to gauge execution effectiveness.
• Develop annual business plans with distributors and review progress via scorecards.
• Communicate with ownership and management to guarantee alignment.

Skills

Sales experience

Leadership

Analytical skills

Numerical skills

Team player

Interpersonal skills

Distributor management

Education

Bachelor's degree

Valid driver's license

Tools

Microsoft Office

Job description

Company Description

The Distributor Partner Manager’s (DPM) main priority is executing the assigned region´s annual business plans, driving Red Bull initiatives, and tracking Key Performance Indicators (KPIs) through the DP, with the support areas in the company. Key responsibilities include: communicating strategic priorities to DP’s steak holders; driving and managing key RB initiatives in the assigned region; ensuring implementation of merchandising standards; developing systems to track and measure KPI execution; monitoring sales/POS progress against business plans; and coaching DP to produce execution excellence.

Job Description

RB`S STRATEGY, MERCHANDISING STANDARDS

• Coordinates meetings with DP to explain and implement Red Bull business strategies and initiatives
• Develops communication process to ensure proper alignment and understanding of strategies and goals
• Implements systems to track and benchmark DPs against key initiatives/goals
• Ensures DPs fully understand and execute RB merchandising standards
• Assists in developing Sales Books and training to guarantee Sales Reps clearly understand merchandising standards (i.e. product flow, sku priorities by channel, display merchandising, pricing, etc.)
• Ensures DPs implement tracking system to gage execution effectiveness
• Ensures DPs implement tracking system to gage execution effectiveness.

BUSINESS PLAN

• Develops with the DP the annual business plans with regards to organization requirements, distribution, volume, investments, and KPIs
• Secures agreement on necessary subjects and implements monthly scorecard to review progress (distribution build-up by month/channel, organization build-up by month/channel, sales forecast by month/channel…)
• Consistently communicates with ownership and top management to guarantee alignment
• Establishes POS allocation by distributor
• Coordinates with Business Unit office personnel to issue on-going updates against allocation
• Keeps DP abreast of any new POS items and applicable allocation/timing

BUSINESS INTELLIGENCE

• Maintains strong working knowledge of all relevant Red Bull systems
• Proactively uses Out-of-Stock and DSD inventory analysis to ensure proper S&OP
• Holds DPs accountable for data submission into RB systems to ensure accurate and timely informatio

DISTRIBUTOR STRUCTURE AND ACCOUNTABILITY EXPERT

• Thorough working knowledge of distributors internal systems and structure
• Understands distributor’s hierarchy and has relationship from the top down (Owner to Managers)
• Clear understanding of the person responsible and accountable for tasks or programs within distributorship

MISC

• Share and enforce guidelines with regards to RB’s inventory policy
• Provide on-going feedback to NDM relative to DP performance against objectives and KPIs
• Develops working knowledge of geographic and demographic areas in assigned region
• Develops expertise with regards to product competition and distributor competition in assigned
• Communicates regularly and works effectively with all BU sales team (On-Premise, key accounts, NT) and marketing people to secure full alignment of the BU goals with the DP

Qualifications

• Bachelor’s degree and a valid driver’s license required
• Minimum of 5 years of sales experience in the consumer goods industry
• Proven track record of achieving or exceeding sales targets
• Experience working with distributors and/or suppliers
• Demonstrated experience leading and managing teams
• Proficiency in Microsoft Office (Excel, PowerPoint, Word)
• At least 3 years of experience managing distribution partners
• Strong ability to develop and execute sales and trade marketing strategies
• Solid understanding of consumer marketing principles
• Strong analytical and numerical skills
• Strong team player with excellent interpersonal skills