Director of Strategic Media Planning & Insights

WPP Media Limited; Bogotá; Híbrido; COP 120.000.000 - 280.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Learning platforms

Certifications & trainings

Life insurance

Paid time off

Descripción de la vacante

WPP Media Limited is seeking a Director, Media Planning to partner with senior client and agency leaders to develop communications strategies that address client goals. You will own the strategic foundation from insight and audience definition through briefing, planning, activation and measurement.

You will translate business intelligence into target definitions and actionable strategic choices, and build integrated communications strategies with clear objectives, channel roles, and success

Formación

• Bachelor's degree in advertising, marketing, business administration, communications, or equivalent professional experience.
• 8+ years of senior-level marketing experience, including at least 5 years in a strategy role with significant communications, media, and channel integration.
• Advanced English proficiency and the ability to communicate effectively with senior stakeholders across regions and cultures.
• Proven experience developing integrated marketing and communications strategies that translate business goals into actionable plans and measurable outcomes.
• Strong knowledge of channel strategy, including digital and emerging media, with experience in advertising, digital, direct marketing, or related disciplines.
• Demonstrated ability to synthesize complex qualitative and quantitative inputs into simple, compelling, and differentiated strategic narratives.
• Strong storytelling, facilitation, writing, and presentation skills, with the confidence to influence senior client and agency stakeholders.
• Working knowledge of consumer research approaches and data sources, including qualitative and quantitative methodologies.
• A proven track record of leading, motivating, mentoring, and developing teams while collaborating effectively across disciplines and accounts.

Responsabilidades

• Partner with senior client and agency leads to develop communications strategies that address client business and marketing goals.
• Own the strategic foundation of client plans from insight development and audience definition through briefing, planning, activation, measurement, performance assessment, and action planning.
• Translate consumer, cultural, category, and business intelligence into clear target definitions, consumer journeys, brand opportunities, and actionable strategic choices.
• Develop integrated communications and content strategies with clear objectives, channel roles, deliverables, and measurement frameworks.
• Build credible relationships with key client, agency, and cross-functional stakeholders, and represent Strategy in integrated agency initiatives and collaborative working sessions.
• Define and raise the standard of strategic excellence by applying relevant global best practices, case studies, research, and learning to the client business.
• Partner with client leadership to build learning plans and strengthen strategic capability across client and agency teams.
• Ensure strategic intent remains integrated throughout delivery; identify gaps, mobilize the right teams, and course-correct plans when needed to protect quality and business impact.
• Lead, inspire, coach, and develop Strategy talent, creating clear expectations and supporting team members in building the skills required for growth.

Conocimientos

Strategic marketing

Leadership

Stakeholder management

English proficiency

Integrated marketing

Channel strategy

Presentation skills

Research methods

Educación

Bachelor's degree in advertising/marketing/business/communications

Descripción del empleo

WPP Media Limited is seeking a Director, Media Planning to partner with senior client and agency leaders to develop communications strategies that address client goals. You will own the strategic foundation from insight and audience definition through briefing, planning, activation and measurement.

You will translate business intelligence into target definitions and actionable strategic choices, and build integrated communications strategies with clear objectives, channel roles, and success