Global Activation Director — Media Strategy & Operations

WPP; Bogotá; In loco; COP 180.000.000 - 360.000.000; Tempo pieno

Vantaggi offerti da questo lavoro

Life insurance

Wellness programs

Paid time off

Learning & certifications

Employee discounts

Descrizione del lavoro

WPP is seeking a Director, Activation Lead to partner with client and regional teams across the United States, Europe, and Asia, elevating activation quality and outcomes. You will own activation foundations, lead multi-channel campaigns, and shape precise operating standards to drive efficiency and impact.

You will coach a high-performing team, manage large budgets, and translate strategy into actionable execution, ensuring alignment with global best practices and client goals.

Competenze

• Bachelor's degree in marketing, advertising, business administration, communications, or equivalent professional experience.
• 7 - 9+ years of experience in digital media campaign planning and activation strategy, with a strong focus on Social Media, SEM, and Programmatic platforms, including at least 3+ years in a senior leadership or team management role.
• Advanced English proficiency with excellent communication, storytelling, and presentation skills to effectively influence senior stakeholders across global regions.
• Proven track record of managing large-scale multi-market budgets, complex campaign execution, and end-to-end operational workflows.
• Deep technical knowledge of key media activation platforms (Google Ads, Meta Ads Manager, DV360, The Trade Desk, Amazon Ads, LinkedIn Ads, etc.) and verification/tracking tools.

Mansioni

• Cross-Channel Activation Strategy: Lead and oversee end-to-end media activation strategies across Digital, Programmatic, Paid Search, Paid Social, and emerging channels, ensuring operational alignment with strategic client goals and regional standards.
• Operational Excellence & Governance: Define, implement, and maintain standardized activation workflows, QA frameworks, and best practices across GOC operations to guarantee flawless campaign setup, pacing, and execution quality.
• Campaign Management & Optimization: Oversee multi-channel campaign lifecycle execution, driving real-time performance optimization, bid management, and troubleshooting to meet and exceed client KPIs.
• Budget Oversight & Financial Governance: Manage and monitor large-scale media budgets across markets, ensuring accurate spend pacing, cost-efficiency, and optimal ROAS.
• Data, Tech & Analytics Integration: Collaborate with technology and analytics teams to integrate ad tech stacks and reporting frameworks into daily activation processes.
• Client & Stakeholder Management: Serve as the senior GOC activation point of contact for regional client leads and agency partners across NA, Europe, and Asia.
• End-to-End Service Alignment: Partner with Strategic Planning and Investment teams to translate recommendations into actionable activation plans.
• Team Leadership & Talent Development: Lead, mentor, and grow activation managers and specialists, fostering mastery and continuous learning.

Conoscenze

Media activation

Team leadership

Strategic planning

Digital advertising

Analytics & BI

Client management

Budget management

Formazione

Bachelor's degree in marketing/advertising

Strumenti

Google Ads

Meta Ads Manager

DV360

The Trade Desk

Amazon Ads

LinkedIn Ads

Descrizione del lavoro

WPP is seeking a Director, Activation Lead to partner with client and regional teams across the United States, Europe, and Asia, elevating activation quality and outcomes. You will own activation foundations, lead multi-channel campaigns, and shape precise operating standards to drive efficiency and impact.

You will coach a high-performing team, manage large budgets, and translate strategy into actionable execution, ensuring alignment with global best practices and client goals.