Digital Strategy Lead: Full-Funnel Growth, Hybrid

WPP Media; Bogotá ciudad; Híbrido; COP 120.000.000 - 210.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive medical

Group retirement plans

Vision

Dental insurance

Significant paid time off

Preferential partner discounts

Employee mental health awareness days

Descripción de la vacante

WPP Media seeks a Digital Strategy Planning & Execution Manager in Bogotá to lead end-to-end digital media strategies, spanning programmatic, social, search, and e-commerce. You will guide a data-driven planning team and ensure ROI-focused outcomes for major client initiatives.

The role requires 6+ years in client management, strong leadership, and deep knowledge of cross-channel media planning, with English at B2 level. Hybrid work setup with strong growth opportunities.

Formación

• Bachelor’s degree in Marketing, Business Administration, Advertising, or related fields.
• 6+ years of experience in client management and digital ad platform handling.
• Proven leadership in coaching and developing high-performing media planning teams.
• Deep expertise in full-funnel digital strategy (Awareness, Consideration, Conversion) aligned with client business goals.
• Hands-on knowledge across key digital products: Programmatic, Social Media, Search, E-commerce, DOOH, CTV, and Retail Media.
• Strong technical background in platform integrations, pixel implementation, measurement systems, and MarTech solutions.
• Proficiency in audience analysis, investment scenario planning, budget optimization, and ROI tracking.
• Experience managing operational and financial processes, including invoicing and campaign closures.
• Language: English B2

Responsabilidades

• Drive the strategic vision and end-to-end management of full-funnel digital media strategies for client outcomes.
• Lead the media planning team in crafting data-driven proposals across channels.
• Bridge high-level strategy with flawless tactical execution and measurement.
• Maximize client ROI while maintaining financial and operational rigor.

Conocimientos

Client management

Digital media strategy

Team leadership

Full-funnel media planning

Programmatic advertising

Social media advertising

Search advertising

E-commerce advertising

ROI tracking

Budget optimization

English B2

Educación

Bachelor’s degree in Marketing, Business Administration, Advertising, or related fields

Herramientas

Pixel implementation

Platform integrations

Measurement systems

MarTech solutions

Descripción del empleo

WPP Media seeks a Digital Strategy Planning & Execution Manager in Bogotá to lead end-to-end digital media strategies, spanning programmatic, social, search, and e-commerce. You will guide a data-driven planning team and ensure ROI-focused outcomes for major client initiatives.

The role requires 6+ years in client management, strong leadership, and deep knowledge of cross-channel media planning, with English at B2 level. Hybrid work setup with strong growth opportunities.