Digital Strategy Lead — Full‑Funnel Media & ROI

WPP Media; Bogotá; Híbrido; COP 120.000.000 - 210.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical insurance

Retirement plans

Paid time off

Vision and dental insurance

Descripción de la vacante

WPP Media in Bogotá, Colombia seeks a Digital Strategy Planning & Execution Manager to lead full-funnel digital strategies, driving lead generation, traffic quality, and conversions for key clients.

You will mentor the media planning team and combine market insights with technical depth—pixel implementation, measurement systems, and budget optimization—to maximize ROI in a fast-evolving digital ecosystem. The role follows a hybrid model with four days in the office.

Formación

• Bachelor’s degree in Marketing, Business Administration, Advertising, or related fields.
• 6+ years of experience in client management and digital ad platform handling.
• Proven leadership in coaching and developing high-performing media planning teams.
• Deep expertise in full-funnel digital strategy (Awareness, Consideration, Conversion) aligned with client business goals.
• Hands-on knowledge across key digital products: Programmatic, Social Media, Search, E-commerce, DOOH, CTV, and Retail Media.
• Strong technical background in platform integrations, pixel implementation, measurement systems, and MarTech solutions.
• Proficiency in audience analysis, investment scenario planning, budget optimization, and ROI tracking.
• Experience managing operational and financial processes, including invoicing and campaign closures.

Responsabilidades

• Lead the media planning team and craft data-driven, innovative proposals across platforms.
• Drive ROI and measurable business impact for clients while maintaining financial and operational rigor.

Conocimientos

Client management

Leadership

Full-funnel digital strategy

Audience analysis

Budget optimization

ROI tracking

Educación

Bachelor’s degree in Marketing or related fields

Herramientas

Programmatic

Social Media

Search

E-commerce

DOOH

CTV

Retail Media

Descripción del empleo

WPP Media in Bogotá, Colombia seeks a Digital Strategy Planning & Execution Manager to lead full-funnel digital strategies, driving lead generation, traffic quality, and conversions for key clients.

You will mentor the media planning team and combine market insights with technical depth—pixel implementation, measurement systems, and budget optimization—to maximize ROI in a fast-evolving digital ecosystem. The role follows a hybrid model with four days in the office.