Digital Strategy Planning & Execution Manager

WPP Media; Bogotá; Presencial; COP 120.000.000 - 210.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical insurance

Retirement plans

Paid time off

Vision and dental insurance

Descripción de la vacante

WPP Media in Bogotá, Colombia seeks a Digital Strategy Planning & Execution Manager to lead full-funnel digital strategies, driving lead generation, traffic quality, and conversions for key clients.

You will mentor the media planning team and combine market insights with technical depth—pixel implementation, measurement systems, and budget optimization—to maximize ROI in a fast-evolving digital ecosystem. The role follows a hybrid model with four days in the office.

Formación

• Bachelor’s degree in Marketing, Business Administration, Advertising, or related fields.
• 6+ years of experience in client management and digital ad platform handling.
• Proven leadership in coaching and developing high-performing media planning teams.
• Deep expertise in full-funnel digital strategy (Awareness, Consideration, Conversion) aligned with client business goals.
• Hands-on knowledge across key digital products: Programmatic, Social Media, Search, E-commerce, DOOH, CTV, and Retail Media.
• Strong technical background in platform integrations, pixel implementation, measurement systems, and MarTech solutions.
• Proficiency in audience analysis, investment scenario planning, budget optimization, and ROI tracking.
• Experience managing operational and financial processes, including invoicing and campaign closures.

Responsabilidades

• Lead the media planning team and craft data-driven, innovative proposals across platforms.
• Drive ROI and measurable business impact for clients while maintaining financial and operational rigor.

Conocimientos

Client management

Leadership

Full-funnel digital strategy

Audience analysis

Budget optimization

ROI tracking

Educación

Bachelor’s degree in Marketing or related fields

Herramientas

Programmatic

Social Media

Search

E-commerce

DOOH

CTV

Retail Media

Descripción del empleo

Bogota, Colombia

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

TheDigital Strategy Planning & Execution Manager drives the strategic vision and end-to-end management of full-funnel digital media strategies to achieve key client business outcomes, including lead generation, qualified traffic, and conversions, this pivotal role leads the media planning team in crafting data-driven, innovative proposals across programmatic, social media, search, e-commerce, DOOH, CTV, and retail media platforms. By combining strategic market insights with technical depth—including platform integration, pixel implementation, measurement systems, and budget optimization—the Manager bridges high-level strategy with flawless tactical execution. Ultimately, this position drives measurable business impact by maximizing ROI for clients, maintaining financial and operational rigor, and mentoring a high-performing team in a fast-evolving digital ecosystem.

Skills and Experience:

• Bachelor’s degree in Marketing, Business Administration, Advertising, or related fields.
• 6+ years of experience in client management and digital ad platform handling.
• Proven leadership in coaching and developing high-performing media planning teams.
• Deep expertise in full-funnel digital strategy (Awareness, Consideration, Conversion) aligned with client business goals.
• Hands-on knowledge across key digital products: Programmatic, Social Media, Search, E-commerce, DOOH, CTV, and Retail Media.
• Strong technical background in platform integrations, pixel implementation, measurement systems, and MarTech solutions.
• Proficiency in audience analysis, investment scenario planning, budget optimization, and ROI tracking.
• Experience managing operational and financial processes, including invoicing and campaign closures.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.