Senior Digital Strategy Lead: ATL & Digital Campaigns

WPP Media; Bogotá; Híbrido; COP 90.000.000 - 180.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical insurance

Retirement plans

Vision & dental insurance

Generous paid time off

Descripción de la vacante

WPP Media in Bogota, Colombia, is seeking a Digital strategy planning & execution senior associate to develop, implement, and monitor advertising strategies across traditional and digital channels. You will optimize campaigns through data-driven planning and a test-and-learn approach, measuring CTR, VWA, VTR, CPC, CPA, ROI while ensuring brand visibility and client satisfaction.

The role emphasizes collaboration with clients and internal teams, budget management, and clear performance reporting,

Formación

• Campaign strategy design and management for traditional and digital channels.
• Use data to build strategies, analyze results, and drive improvements.
• Track CTR, ROI, CPC and other metrics to ensure goals and efficiency.

Responsabilidades

• Develop and execute advertising campaigns across ATL and digital channels.
• Collaborate with clients and internal teams to optimize campaigns and reporting.
• Create clear performance reports and drive data-driven optimizations.

Conocimientos

Campaign strategy

Media planning

Data analysis

Performance tracking

Budget management

Client collaboration

Reporting

Descripción del empleo

WPP Media in Bogota, Colombia, is seeking a Digital strategy planning & execution senior associate to develop, implement, and monitor advertising strategies across traditional and digital channels. You will optimize campaigns through data-driven planning and a test-and-learn approach, measuring CTR, VWA, VTR, CPC, CPA, ROI while ensuring brand visibility and client satisfaction.

The role emphasizes collaboration with clients and internal teams, budget management, and clear performance reporting,