Digital Strategy Lead

Dentsu; Bogotá; Presencial; COP 60.000.000 - 100.000.000; Jornada completa

Descripción de la vacante

Carat in Bogotá is seeking a strategic professional to drive day-to-day client work from concept to execution. You will synthesize research to craft client briefs and influence media strategies across digital and traditional channels.

The role also involves mentoring junior strategists and staying ahead of media trends to deliver informed, audience-centric recommendations for campaigns. This is a full-time permanent position based in Cundinamarca.

Formación

• Experience delivering day-to-day strategic work for client(s).
• Mentor junior strategists and collaborate with teams.

Responsabilidades

• Collaborates with internal team to deliver day to day strategic work for client(s), stewarding strategies through to execution in collaboration with internal team
• Delivers a point of view around a client's business/category, culture and consumer by compiling, analysing and interpreting information from various research sources (proprietary, syndicated, client provided), and apply to day to day briefs
• Repurposes agency thought leadership for clients. Contributes to agency or client thought leadership
• Briefs internal working teams and external media publishers/partners for ideation, lead and steer brainstorms
• Keeps a pulse on leading and emerging media channels/partners (with a skew towards digital) and how to apply them to media/consumer brief responses
• Mentors junior strategists
• Develops strong audience empathy through understanding quantitative and qualitative data inputs

Descripción del empleo

Carat in Bogotá is seeking a strategic professional to drive day-to-day client work from concept to execution. You will synthesize research to craft client briefs and influence media strategies across digital and traditional channels.

The role also involves mentoring junior strategists and staying ahead of media trends to deliver informed, audience-centric recommendations for campaigns. This is a full-time permanent position based in Cundinamarca.