Digital Marketing Manager

Solvo Global; Medellín; Presencial; COP 146.514.779 - 219.772.169; Jornada completa

Descripción de la vacante

A data-driven marketing firm is seeking a Performance Marketing & Analytics Specialist to enhance its digital presence. The role involves managing Google Ads campaigns, monitoring key metrics, and providing actionable insights for improving ROI. Ideal candidates will have over 3 years of experience in performance marketing, with a strong grasp of analytics tools, including Google Analytics. If you are analytical, detail-oriented, and results-driven, this role offers a dynamic environment to thrive in.

Formación

• 3+ years in performance marketing, digital marketing, or marketing analytics.
• Strong experience with Google Ads and Google Analytics (GA4).
• Experience with SEO tools like SEMrush or Ahrefs.

Responsabilidades

• Manage and optimize Google Ads campaigns, including search, display, and retargeting.
• Monitor key metrics such as CPC, CPL, and conversion rates.
• Provide actionable insights and recommendations based on data.

Conocimientos

Performance marketing

Digital marketing

Google Ads

Google Analytics (GA4)

SEO tools (SEMrush, Ahrefs)

Video editing (Adobe Premiere Pro)

Graphic design (Canva)

CRM systems

Social media analytics

Data interpretation

Descripción del empleo

Performance Marketing & Analytics Specialist

This position is focused on data, performance, and ROI — not content creation. You will be responsible for tracking, interpreting, and improving the firm’s digital presence across Google Ads, SEO, website performance, and social media analytics. The ultimate objective is to increase qualified leads and signed clients.

Responsibilities

• Manage and optimize Google Ads campaigns (search, display, retargeting).
• Monitor key metrics: CPC, CPL, conversion rates.
• Continuously test and optimize campaigns to improve ROI.

📈 Analytics & Reporting

• Build and maintain dashboards for:
• Website traffic & conversions
• Provide weekly and monthly KPI reporting.
• Deliver actionable insights, not just data dumps.
• Recommend and implement improvements to increase conversion rates.
• Collaborate with developers or designers as needed (no coding required, but a plus).
• Monitor and improve organic search performance.
• Track keyword rankings and traffic quality.
• Optimize Google Business Profile performance (impressions, calls, direction requests).
• Analyze engagement, impressions, reach, and conversion impact across social platforms.
• Identify what content performs well and what does not.
• Provide data-driven recommendations to the content team.
• Edit daily short-form video content for social media.
• Edit daily graphic content for social posts.
• Edit weekly long-form video content (primarily YouTube).
• Manage the firm’s monthly marketing calendar.

Skills & Qualifications

• 3+ years in performance marketing, digital marketing, or marketing analytics.
• Strong experience with:
• Google Ads
• Google Analytics (GA4)
• SEO tools (SEMrush, Ahrefs, or similar)
• Adobe Premiere Pro or other video editing tools
• Canva or similar graphic design software
• Experience with CRM and lead-tracking systems (preferred).
• Familiarity with Instagram, TikTok, YouTube, X (Twitter), and LinkedIn, including their analytics dashboards.
• Ability to translate data into clear business recommendations.
• Highly analytical, detail-oriented, and results-driven.