Performance Marketing & Analytics Manager

Solvo Global; Medellín; Presencial; COP 146.514.779 - 219.772.169; Jornada completa

Descripción de la vacante

A data-driven marketing firm is seeking a Performance Marketing & Analytics Specialist to enhance its digital presence. The role involves managing Google Ads campaigns, monitoring key metrics, and providing actionable insights for improving ROI. Ideal candidates will have over 3 years of experience in performance marketing, with a strong grasp of analytics tools, including Google Analytics. If you are analytical, detail-oriented, and results-driven, this role offers a dynamic environment to thrive in.

Formación

• 3+ years in performance marketing, digital marketing, or marketing analytics.
• Strong experience with Google Ads and Google Analytics (GA4).
• Experience with SEO tools like SEMrush or Ahrefs.

Responsabilidades

• Manage and optimize Google Ads campaigns, including search, display, and retargeting.
• Monitor key metrics such as CPC, CPL, and conversion rates.
• Provide actionable insights and recommendations based on data.

Conocimientos

Performance marketing

Digital marketing

Google Ads

Google Analytics (GA4)

SEO tools (SEMrush, Ahrefs)

Video editing (Adobe Premiere Pro)

Graphic design (Canva)

CRM systems

Social media analytics

Data interpretation

Descripción del empleo

A data-driven marketing firm is seeking a Performance Marketing & Analytics Specialist to enhance its digital presence. The role involves managing Google Ads campaigns, monitoring key metrics, and providing actionable insights for improving ROI. Ideal candidates will have over 3 years of experience in performance marketing, with a strong grasp of analytics tools, including Google Analytics. If you are analytical, detail-oriented, and results-driven, this role offers a dynamic environment to thrive in.