Data-Driven Lifecycle CRM Marketing Manager

Indrive; Bogotá; Presencial; COP 60.000.000 - 90.000.000; Jornada completa

Descripción de la vacante

Indrive is seeking a CRM Marketing Specialist to own lifecycle and product engagement initiatives within Corporate Marketing in Colombia. The role focuses on data-driven campaigns across channels, audience segmentation, and automated workflows to optimize rider and driver engagement.

Responsibilities include designing and executing multi-channel campaigns, testing, reporting performance, ensuring GDPR/CCPA compliance, and mentoring junior CRM specialists. Strong English is preferred.

Formación

• Must manage at least five end-to-end campaigns quarterly.
• Must create at least three advanced automations quarterly.
• Complete Bloomreach courses with intermediate certification or demonstrate equivalent expertise.
• Create detailed reports with visuals for multiple campaigns quarterly.
• Work with Excel/Google Sheets using advanced functions.
• Present campaign insights to stakeholders in English with actionable recommendations.

Responsabilidades

• Campaign Preparation and Execution across email, push, WhatsApp, in-app messages, and banners.
• Optimize campaigns for delivery across time zones and devices.
• Ensure GDPR/CCPA compliance.
• Design and implement multi-step automated workflows.
• Plan and document A/B and multivariate tests; derive data-driven improvements.
• Generate reports on open rates, CTRs, conversions, and ROI; present to stakeholders.

Conocimientos

CRM Platform Proficiency

End-to-end campaign execution

A/B testing

Audience segmentation

Data analysis & reporting

English proficiency

Educación

Bloomreach certification (or equivalent)

Marketing degree or related field

Herramientas

Bloomreach

Salesforce Marketing Cloud

HubSpot

Descripción del empleo

Indrive is seeking a CRM Marketing Specialist to own lifecycle and product engagement initiatives within Corporate Marketing in Colombia. The role focuses on data-driven campaigns across channels, audience segmentation, and automated workflows to optimize rider and driver engagement.

Responsibilities include designing and executing multi-channel campaigns, testing, reporting performance, ensuring GDPR/CCPA compliance, and mentoring junior CRM specialists. Strong English is preferred.