CRM Marketing Specialist

Indrive; Bogotá; On-site; COP 60,000,000 - 90,000,000; Full time

Job summary

Indrive is seeking a CRM Marketing Specialist to own lifecycle and product engagement initiatives within Corporate Marketing in Colombia. The role focuses on data-driven campaigns across channels, audience segmentation, and automated workflows to optimize rider and driver engagement.

Responsibilities include designing and executing multi-channel campaigns, testing, reporting performance, ensuring GDPR/CCPA compliance, and mentoring junior CRM specialists. Strong English is preferred.

Qualifications

• Must manage at least five end-to-end campaigns quarterly.
• Must create at least three advanced automations quarterly.
• Complete Bloomreach courses with intermediate certification or demonstrate equivalent expertise.
• Create detailed reports with visuals for multiple campaigns quarterly.
• Work with Excel/Google Sheets using advanced functions.
• Present campaign insights to stakeholders in English with actionable recommendations.

Responsibilities

• Campaign Preparation and Execution across email, push, WhatsApp, in-app messages, and banners.
• Optimize campaigns for delivery across time zones and devices.
• Ensure GDPR/CCPA compliance.
• Design and implement multi-step automated workflows.
• Plan and document A/B and multivariate tests; derive data-driven improvements.
• Generate reports on open rates, CTRs, conversions, and ROI; present to stakeholders.

Skills

CRM Platform Proficiency

End-to-end campaign execution

A/B testing

Audience segmentation

Data analysis & reporting

English proficiency

Education

Bloomreach certification (or equivalent)

Marketing degree or related field

Tools

Bloomreach

Salesforce Marketing Cloud

HubSpot

Job description

CRM Marketing Specialist

Department: Corporate Marketing

Employment Type: Full Time

Location: Colombia

Description

We are looking for a data-driven Product Marketing Manager to own the strategy, execution, and continuous optimization of our customer lifecycle and product engagement initiatives.

Key Responsibilities

• Campaign Preparation and Execution: Independently create, schedule, and execute marketing campaigns (email, push notifications, WhatsApp, in-app messages, banners) across multiple customer segments.
• Optimize campaigns for delivery across time zones, devices, and customer preferences.
• Ensure compliance with legal standards such as GDPR and other regional requirements.
• Audience Segmentation: Design and implement custom segmentation strategies based on multidimensional criteria such as behavior, demographics, orders and ride history, and engagement levels.
• Maintain dynamic customer segments that update automatically as data changes.
• Trigger Campaign Configuration: Build and manage multi-step automated workflows, such as re-engagement, loyalty program adoption, or upselling campaigns, with minimal supervision.
• Test and troubleshoot triggers to ensure proper execution and alignment with the customer lifecycle.
• Testing and Optimization: Plan, execute, and document A/B and multivariate tests for key campaign elements, including design, timing, and messaging.
• Use insights from testing to implement data-driven improvements across campaigns.
• Perform regular performance reviews to refine optimization strategies.
• Reporting and Analysis: Generate detailed reports on campaign performance, interpreting metrics like open rates, CTRs, conversions, and ROI.
• Present data insights to stakeholders and provide actionable recommendations to improve rider and driver engagement.
• Collaboration and Mentoring: Collaborate with cross-functional teams (content, design, analytics) to deliver campaigns.
• Provide guidance and support to junior CRM specialists, including peer reviews and knowledge sharing.

Skills, Knowledge & Expertise

• CRM Platform Proficiency: Independently execute at least five end-to-end campaigns quarterly using advanced CRM platform features (e.g., Bloomreach, Salesforce Marketing Cloud, HubSpot).
• Build at least three advanced automations quarterly, such as multi-step workflows with branching logic (e.g., loyalty or churn prevention campaigns).
• Complete at least two courses with intermediate certification for Bloomreach or demonstrate equivalent expertise.
• Data Analysis and Reporting: Create detailed reports with data visualizations for at least five campaigns quarterly, incorporating metrics like open rates, conversion rates, and ARPPU.
• Work with datasets using tools like Excel or Google Sheets with advanced functions (e.g., INDEX/MATCH, QUERY).
• Present campaign insights to stakeholders in three formal presentations with actionable recommendations.
• Digital Marketing Expertise: Apply intermediate-level knowledge of digital marketing strategies, including personalization, retargeting, and customer journey mapping.
• Assist in the strategic planning of at least two multi-channel campaigns integrating email, WhatsApp, in-app, banners, and push notifications.
• Advanced Data Handling: Segment audiences dynamically based on real-time data, using at least three different criteria simultaneously.
• Ensure data compliance by implementing processes that align with GDPR/CCPA requirements for all campaigns.
• English Proficiency: Write comprehensive campaign briefs and reports in English, ensuring accuracy and clarity.
• Lead or co-lead cross-functional meetings in English, presenting updates or insights confidently.
• Advanced Testing and Optimization: Conduct and analyze A/B tests for at least five campaigns quarterly, including testing subject lines, offers, layouts, and timing.
• Implement changes based on test results, achieving measurable improvements in key KPIs (e.g., a 5 statistically significant lift in conversion).
• Communication Deliverability: Monitor and resolve deliverability issues for campaigns.
• Use tools like Postmaster Tools or delivery reports to troubleshoot spam issues and optimize sender reputation.

Why join us

• Help us challenge injustice by creating fair choices for millions of people across 47 countries.
• Develop your professional skills with access to mentoring, career consulting, and learning programs.
• Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
• Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
• Work alongside people who take initiative, speak openly, and challenge themselves to grow.
• Improve your language skills through co-financed courses and internal speaking clubs.

Final benefits may vary depending on the location.