Customer Lifecycle & Loyalty Growth Manager

INGEPSY; Bogotá ciudad; Presencial; COP 293.112.000 - 423.384.000; Jornada completa

Descripción de la vacante

INGEPSY is seeking a strategic, hands-on lifecycle marketer to own the customer journey from first purchase through advocacy. You will write, design, and launch email and SMS campaigns in Klaviyo, then analyze results to continuously improve retention and lifetime value.

You’ll build journeys for new buyers, repeats, VIPs, and inactive customers, and coordinate with founders, growth, creative, and social teams on launches and brand moments.

Formación

• 4+ years in lifecycle, CRM, retention, or ecommerce marketing.
• Hands-on experience building and launching email campaigns and automated flows in Klaviyo or a similar platform, plus experience with SMS.
• Strong copywriting and a good eye for email design, merchandising, and conversion.
• Confidence using customer and purchase data to guide segmentation, testing, and decisions.
• A sense of ownership: you can set the strategy, execute it yourself, and challenge assumptions with evidence.

Responsabilidades

• Own lifecycle strategy for first-time buyers, repeat customers, VIPs, and lapsed customers to improve retention and LTV.
• Lead campaigns and automated flows end to end: planning, copy, design, segmentation, QA, launch, reporting, and optimization.
• Coordinate post-purchase communications from order confirmation onward, including care, reviews, referrals, and second-purchase path.
• Develop loyalty and advocacy initiatives like VIP access and referrals based on motivating factors.
• Use purchase data, feedback, surveys, and tests to derive insights and drive next steps.
• Coordinate lifecycle messaging around launches, restocks, promotions, and brand moments with cross-functional teams.

Conocimientos

Lifecycle marketing

CRM

Retention

Ecommerce marketing

Email marketing

SMS marketing

Klaviyo

Copywriting

Herramientas

Klaviyo

Descripción del empleo

INGEPSY is seeking a strategic, hands-on lifecycle marketer to own the customer journey from first purchase through advocacy. You will write, design, and launch email and SMS campaigns in Klaviyo, then analyze results to continuously improve retention and lifetime value.

You’ll build journeys for new buyers, repeats, VIPs, and inactive customers, and coordinate with founders, growth, creative, and social teams on launches and brand moments.