CRM Campaign Orchestrator

Inspire; Bogotá; Presencial; COP 66.960.000 - 100.440.000; Jornada completa

Descripción de la vacante

Inspire is seeking a CRM Campaign Specialist to support the execution, QA, and deployment of customer marketing campaigns across email, push, SMS, in-app messaging, and other channels using MoEngage as the primary platform.

The role involves configuring journeys, validating audiences, ensuring timely delivery, and collaborating with CRM, Analytics, and Technology teams to optimize customer engagement and experience.

Formación

• Bachelor’s degree in Marketing, Business, Communications, Information Systems, Technology, or related field.
• Certifications or coursework in digital marketing, CRM, or marketing technology are a plus.
• 3+ years in digital marketing, CRM marketing, marketing operations, or related field.
• Experience with customer engagement platforms such as MoEngage, Braze, Iterable, Adobe Campaign, HubSpot, or similar.
• Familiarity with audience segmentation, targeting, and customer journey concepts.
• Basic understanding of HTML and email marketing best practices.

Responsabilidades

• Build, test, and deploy campaigns across email, push, SMS, and in-app messaging.
• Configure journeys, schedules, audiences, and content to meet business requirements.
• Secure approvals and ensure campaigns launch accurately and on schedule.
• Monitor deployments and troubleshoot issues.
• Maintain campaign calendars and support daily, weekly, monthly initiatives.
• Support cross-channel execution as platforms evolve.
• QA testing of content, links, personalization, targeting, and scheduling.
• Document requirements, deployment schedules, testing results, and processes.
• Collaborate with CRM Strategy, Analytics, and Technology teams to ensure data accuracy and alignment to objectives.

Conocimientos

MoEngage

Email marketing

Campaign management

Audience segmentation

CRM platforms

HTML basics

SQL

Cross-functional collaboration

Educación

Bachelor's degree in Marketing/Business/Communications

Herramientas

MoEngage

Braze

Iterable

Adobe Campaign

HubSpot

Descripción del empleo

Inspire is seeking a CRM Campaign Specialist to support the execution, QA, and deployment of customer marketing campaigns across email, push, SMS, in-app messaging, and other channels using MoEngage as the primary platform.

The role involves configuring journeys, validating audiences, ensuring timely delivery, and collaborating with CRM, Analytics, and Technology teams to optimize customer engagement and experience.