Channel Marketing Specialist

TCL; Bogotá; Presencial; COP 42.000.000 - 70.000.000; Jornada completa

Descripción de la vacante

TCL is seeking a Channel Marketing professional to develop and execute retail-focused marketing strategies with leading Colombian retailers. You will lead co-marketing campaigns, manage COOP funds, and strengthen brand presence across physical and digital channels for Mobile, Tablets, TV, Audio and Consumer Electronics.

Ideal candidates have 3–5 years in Channel/Trade Marketing within tech or retail, strong Excel skills, and English communication abilities to collaborate with cross-functional

Formación

• 3–5 years in Channel Marketing, Retail Marketing, or Trade Marketing within technology, consumer electronics, or retail sectors.
• Bachelor's degree in Marketing, Business Administration, International Business, or related fields is preferred.
• Advanced Excel and analytical tools knowledge is required.

Responsabilidades

• Develop and execute co-marketing campaigns and activations with retailers.
• Manage budgets and COOP funds, monitoring investments and profitability.
• Coordinate promotional calendars with Sales, Trade Marketing, Product teams, and agencies for omni-channel campaigns.
• Monitor KPIs like sell-out, ROI, traffic, conversion, and POS execution; generate insights.
• Lead initiatives to accelerate sell-out, increase brand visibility, and drive inventory turnover across channels.

Conocimientos

Channel Marketing

Retail Marketing

Budget Management

KPI Tracking

English (Intermediate)

Educación

Bachelor's degree in Marketing

Business Administration

Herramientas

Excel

Descripción del empleo

We are looking for a professional with 3 to 5 years of experience in Channel Marketing, Trade Marketing, or Retail Marketing within the technology or consumer electronics industry, with the ability to develop and execute commercial and marketing strategies alongside the country's leading retailers.

The position will be responsible for leading co-marketing campaigns, managing COOP funds, accelerating sell-out, and strengthening brand presence across physical and digital channels for categories such as Mobile, Tablets, TV, Audio, and Consumer Electronics.

1. Develop and execute co-marketing campaigns and commercial activations with retailers such as Grupo Éxito, Falabella, Alkosto, Olímpica, PriceSmart, and Alkomprar, aligned with commercial and brand objectives.
2. Manage budgets and COOP funds, monitoring investments, reconciliations, and execution control to ensure profitability and campaign efficiency.
3. Coordinate promotional calendars and commercial activities with Sales, Trade Marketing, Product teams, and external agencies, ensuring proper implementation of campaigns across physical and digital channels.
4. Monitor commercial KPIs such as sell-out, ROI, traffic, conversion, coverage, and point-of-sale execution, generating reports and strategic recommendations.
5. Lead initiatives focused on sell-out acceleration, brand visibility, promotions, bundles, displays, and merchandising strategies to drive inventory turnover and channel growth.

Education

Bachelor's degree in Marketing, Business Administration, International Business, Industrial Engineering, Advertising, or related fields.

Experience

3 to 5 years in Channel Marketing, Retail Marketing, or Trade Marketing positions within technology, consumer electronics, or retail companies

Key Knowledge

• ATL, BTL, and Digital Marketing campaigns
• Retail management and sell-out strategies
• KPI tracking and commercial analysis
• Advanced Excel and analytical tools
• Languages: Conversational / Intermediate-Advanced English.

If you want to be part of a dynamic company focused on innovation and growth within the technology industry, we want to meet you!