Marketing Manager

Transsion; Bogotá ciudad; Presencial; COP 70.000.000 - 150.000.000; Jornada completa

Descripción de la vacante

Transsion is seeking a Marketing Manager in Bogotá to design and execute the local marketing strategy for TECNO, Infinix, and itel. You will lead a high-performing team, manage budgets, and drive integrated campaigns across digital and traditional channels to grow market share in Colombia.

You will collaborate with global teams to adapt messaging, coordinate launches, and build partnerships with operators and retailers to strengthen brand presence.

Formación

• Minimum 4 years in marketing leadership within tech or consumer electronics.
• Proven track record in launching campaigns and product promotions.
• Strong English writing and negotiation skills required.

Responsabilidades

• Lead local marketing strategy and planning aligned with global brand.
• Manage budgets, campaigns, events, and partnerships with retailers.
• Oversee product launches and promotional materials for local market.
• Drive digital campaigns on social platforms and optimize performance.
• Conduct market research and monitor competitors to inform strategy.
• Coordinate with sales to align marketing and commercial goals.

Conocimientos

Brand strategy

Digital marketing

Team leadership

Budget management

English (C1)

Market research

Strategic thinking

Herramientas

Marketing automation

Descripción del empleo

At Transsion we are committed to making smart devices accessible to everyone and creating technology that connects people across the world.

We are a global technology company behind leading smartphone brands such as TECNO, Infinix, and itel, with a strong presence across emerging markets. Our products and services are designed to understand local consumers and deliver innovative experiences tailored to their needs.

Innovation, diversity, and customer-centricity are at the heart of what we do. We bring together people from different cultures, backgrounds, and areas of expertise to build products that make a real impact.

We believe our people are our greatest strength. That’s why we foster an environment where talent can grow, ideas can become reality, and everyone can contribute to our global journey.

WE ARE LOOKING FOR A MARKETING MANAGER!

Responsibilities

Brand Strategy and Planning

• Design and execute the comprehensive marketing strategy for the local market, aligned with the brand’s global guidelines.
• Develop positioning and growth plans to drive market share in the smartphone industry.
• Manage the marketing budget, optimizing investment in campaigns, promotions, and events.
• Develop brand strategy, market insights, and user research to support business decisions.
• Plan and execute integrated marketing campaigns and co-branding partnerships.
• Create and present proposals to stakeholders and partners.
• Manage budgets and vendor relationships, including selection, negotiation, and quality control.
• Design and implement joint marketing programs with retail channels.

Product Launches and Management

• Coordinate and lead the launch of new smartphone models, ensuring effective communication of features and benefits.
• Oversee the creation of promotional materials, advertising, and digital content tailored for each product.
• Collaborate with the global team to adapt campaigns and messaging to the Colombian market’s needs.

Digital Marketing and Social Media

• Design and supervise digital campaigns on platforms such as Facebook, Instagram, TikTok, and YouTube, maximizing engagement and sales.
• Implement SEO, SEM, and influencer marketing strategies to boost brand visibility.
• Analyze performance metrics and adjust actions to optimize results.

Market Research and Analysis

• Identify technology trends and consumer behavior in the smartphone sector.
• Analyze direct competition (Samsung, Xiaomi, Realme, etc.) and propose differentiating strategies.
• Present strategic reports to the brand’s regional and global management.

Team and Partnership Management

• Lead the local marketing team, fostering creativity and goal achievement.
• Coordinate with the sales team to integrate commercial and marketing strategies.
• Establish partnerships with mobile operators, retailers, and distributors to enhance brand presence at points of sale.

Requirements

Experience

• Over 4 years of experience in marketing, leading high-performing teams.
• Proven track record in the technology industry, preferably in smartphones or consumer electronics.
• Solid experience managing product launches and high-impact integrated campaigns.

Languages

• Advanced English (C1 or higher), with strong skills in writing and negotiation.

Technical Knowledge

• Expertise in both digital and traditional marketing strategies applied to the technology sector
• Leadership and strategic vision.
• Innovation and creativity focused on results.
• Ability to work under pressure and meet tight deadlines.
• Excellent negotiation and networking skills.