Marketing Specialist

Transsion; Colombia; Presencial; COP 113.580.433 - 170.370.650; Jornada completa

Descripción de la vacante

A leading tech company is hiring for a marketing role based in Colombia. The ideal candidate will develop and execute social media strategies across multiple platforms, monitor offline retail activity, and create engaging content tailored to Latin American markets. A bachelor’s degree in a relevant field and at least 2 years of marketing experience are required. Proficiency in Spanish and English, along with hands-on skills in design tools, are essential for success in this role.

Formación

• Minimum 2 years of relevant marketing experience.
• Native Spanish speaker; professional English proficiency required.
• Detail-oriented and comfortable managing multiple markets.

Responsabilidades

• Develop and execute social media strategies aligned with sales cycles.
• Manage daily operations of Facebook, Instagram, and TikTok accounts.
• Ensure stores display products according to brand guidelines.

Conocimientos

Social media strategy development

Content creation

Market analysis

AI tool utilization

Multilingual communication

Educación

Bachelor’s degree in Marketing, Business, Communications

Herramientas

Photoshop

Canva

CapCut

Premiere Pro

Descripción del empleo

itell is a global leader in affordable smart technology, offering a wide range of products including smartphones, tablets, laptops, TVs, wearables, and home appliances. Founded in 2008 and operating under Transsion Holdings, itel is committed to making reliable, high-quality technology accessible to everyone. With a strong presence across emerging markets in Africa, Asia, and Latin America, itel continues to innovate and expand its footprint in the consumer electronics space.

Key Responsabilities

• Develop and execute comprehensive social media strategies aligned with sales cycles and promotional priorities.
• Build structured monthly content calendars tailored to different LATAM markets.
• Manage daily operations of Facebook, Instagram, and TikTok accounts.
• Create engaging digital assets (images, short-form videos, scripts, captions) highlighting product USPs, promotions, and retail activities.
• Leverage AI tools (e.g., generative image, video tools) to efficiently produce scalable, localized marketing materials.
• Stay ahead of regional social media trends and adapt content to local language nuances and cultural context (Caribbean, Central America, South America).
• Develop messaging that resonates with entry-level, price-sensitive consumers.
• Monitor and evaluate KOL content; identify high-performing materials for paid amplification.

2. Offline Retail Monitoring & Execution

• Ensure stores properly display products according to brand guidelines, including correct product placement and use of POP materials.
• Support the execution of in-store promotions and retail marketing activities.
• Work closely with distributors and local teams to improve overall in-store brand presence.
• Coordinate with external agencies and support the planning and execution of digital campaigns (Meta, TikTok).
• Track and analyze key metrics (CTR, engagement, reach, ROAS) and provide optimization suggestions.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Minimum 2 years of relevant marketing experience.
• Native Spanish speaker; professional English proficiency required.
• Strong hands-on skills in Photoshop, Canva, CapCut, Premiere Pro or similar tools.
• Demonstrated ability to use AI tools to improve content creation efficiency.
• Deep understanding of Latin American cultural and market differences.
• Experience marketing to entry-level / mass-market consumers is a plus.
• Detail-oriented, commercially aware, and comfortable managing multiple markets.