Senior ABM Strategist

Power Digital Marketing; Colombia; Remoto; COP 120.000.000 - 180.000.000; Tempo integral

Benefícios oferecidos por esta vaga

Base salary + commission

Prepaid medical plan

Paid vacation days

WFM stipend

Fully remote / hybrid

EAP

Holidays & wellness

Resumo da vaga

Power Digital Marketing in Colombia seeks a Senior ABM Strategist to lead B2B GTM and ABM across ICPs, personas, and buying committees. You will own 6sense and Clay workflows, translating goals into activation-ready recommendations, collaborating with paid media, content, analytics, and sales teams.

You will build ICPs, TALs and account prioritization frameworks, develop 1:1 to 1:many programs, and guide stakeholders toward measurable revenue growth with a shared GTM plan.

Qualificações

• Lead B2B GTM and ABM strategy across ICPs, persona development, and buying committee mapping.
• Own 6sense strategy, segment logic, and account scoring for multiple clients.
• Translate client goals and data into clear GTM recommendations and activations.
• Develop ICPs, TALs, and account prioritization frameworks for scalable programs.
• Collaborate with Paid Media, Organic Search, Content, Analytics, and Sales teams.

Responsabilidades

• Lead client-facing strategy conversations, discovery calls, and performance readouts.
• Develop activation-ready audiences and campaigns across ABM programs.
• Partner with internal teams to translate ABM strategy into integrated activation plans.
• Create repeatable processes for TAL builds, enrichment, and 6sense logic.
• Drive revenue impact through high-quality, strategic delivery and collaboration.

Conhecimentos

ABM strategy

ICP development

Persona development

Buying committee mapping

6sense usage

Clay workflows

GTM recommendations

Campaign planning

Cross-functional collaboration

Ferramentas

6sense

Clay

Descrição da vaga

Who We Are
We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results – driven by integrity, autonomy, and grit. Our services include SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. At Power Digital, we hyper‑focus on helping brands drive revenue growth and brand recognition, ultimately delivering irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first‑party data, simplifying investment planning for marketing and diligence in M&A – putting marketers in a strategic seat at the table and providing value in unparalleled ways. Managing billions in media, our dynamic team of consultative marketers, creatives, analysts, and technologists challenges traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

A Day In The Life

The Senior ABM Strategist leads B2B account‑based marketing and go‑to‑market strategy across complex client accounts, with a strong emphasis on 6sense, Clay, audience strategy, account prioritization, and activation‑ready planning. This role helps clients clarify who they should be targeting, why those audiences matter, how to prioritize them, and how to activate against them across marketing and sales. This person is both strategic and hands‑on. One day, they may be leading a client through ICP, persona, buying committee, or target account recommendations. The next, they may be pressure‑testing 6sense segment logic, advising on 6QA and buying stage strategy, building or QAing a TAL in Clay, or translating account insights into paid media, sales enablement, and campaign recommendations. The Senior ABM Strategist is highly client‑facing and must be comfortable turning ambiguous B2B challenges into clear plans, usable frameworks, activation‑ready audiences, and confident next steps. They understand long sales cycles, buying committees, account‑based motions, and the importance of aligning marketing, sales, RevOps, and client stakeholders around a shared GTM strategy.

Role Requirements

• Lead B2B GTM and ABM strategy across ICP development, persona development, buying committee mapping, account prioritization, TAL development, campaign planning, and activation strategy.
• Own 6sense strategy across applicable clients, including segment creation, audience logic, buying stage interpretation, 6QA usage, account scoring, intent data, activation workflows, and reporting implications.
• Use Clay to support account enrichment, TAL development, manual verification, contact enrichment, segmentation, and account prioritization workflows.
• Translate client business goals, sales priorities, customer data, stakeholder interviews, market signals, and platform insights into clear GTM recommendations.
• Build and pressure-test ICPs, personas, TALs, account tiers, and campaign strategies to ensure they are commercially relevant, defensible, and actionable.
• Develop ABM strategies for strategic, enterprise, and named-account motions, including 1:1, 1:few, and 1:many account-based programs.
• Build account prioritization frameworks using firmographic, technographic, intent, engagement, sales, CRM, and revenue data.
• Identify gaps in client data, targeting logic, lifecycle stages, sales process, platform setup, or marketing activation that may limit GTM performance.
• Partner with Paid Media, Organic Search, Content, Lifecycle, Analytics, Creative, Client Services, and Sales teams to translate ABM strategy into integrated activation plans.
• Develop sales enablement recommendations, messaging themes, account plays, and buying committee insights to support GTM execution.
• Lead client-facing strategy conversations, including discovery calls, deliverable presentations, prioritization discussions, and performance readouts.
• Simplify complex B2B strategy, data, and tooling concepts into clear recommendations and next steps for clients and internal teams.
• Complete new business appraisals and support sales opportunities where B2B, ABM, 6sense, Clay, ICP, TAL, or GTM expertise is needed.
• Create repeatable internal processes for TAL builds, enrichment workflows, account scoring, 6sense audience logic, and ABM activation planning.
• Leverage AI technologies, the Nova ecosystem, and Power Digital workflows to improve research, strategy development, QA, execution, and reporting.

Key Performance Indicators (KPIs)

• Client Ownership: Independently own strategic workstreams across priority B2B clients within the first 60 to 90 days.
• Strategic Delivery Quality: Deliver client-ready ICP, persona, TAL, ABM, and GTM strategy outputs with minimal rework.
• Tool Proficiency: Demonstrate hands‑on ability to build, QA, and advise on 6sense segment logic and Clay workflows within the first 60 days
• Revenue Impact: Support client retention, expansion, and new B2B strategy opportunities through high‑quality delivery and strategic partnership.
• Client Retention Rate: 90%
• Support on 8‑12 accounts
• Team Retention (of DRs if applicable): 90%

Most Important Things (MITs)

• Own complex B2B strategy and ABM workstreams with confidence and autonomy.
• Translate messy client inputs into clear, activation‑ready GTM recommendations.
• Bring hands‑on 6sense, Clay, and B2B data strategy experience to improve delivery quality and speed.
• Serve as a trusted client‑facing strategist who can operate across both big‑picture strategy and tactical execution.

Benefits & Perks

• Base salary + commission opportunities
• Prepaid Medicine Plan
• 15 paid vacation days (PTO) per year
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full‑remote, in‑office, or hybrid
• A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days per year
• Legal benefits like Prima, Cesantias
• Paid Social Security
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.