Associate Buying Analyst

Publicis Groupe Holdings B.V; Bogotá; Presencial; COP 24.000.000 - 36.000.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery is seeking an Associate Buying Analyst in Bogotá to manage large media budgets for clients. The role executes activation tasks, ensures efficiency and accuracy, and supports the overall paid marketing strategy with a focus on ROI across digital channels.

You will develop campaigns to maintain high-quality outcomes, leverage media analytics, and deliver timely reporting for performance insights.

Formación

• Bachelor's degree in Media/Advertising or related field.
• 6 months to 1 year experience in project management or marketing.
• Proficient in English (B2+).
• Experience with media buying is advantageous.

Responsabilidades

• Input buys and pull system reports.
• Assist in buying/allocation process.
• Develop reports on program content after receiving information from screening service for all prime-time properties.
• Participate in agency training programs.
• Maintain buys—confirm flighting, estimates, delivery, and make-goods.
• Ensure commercial inventory is entered into MBOX system and manage inventory.
• Coordinate workload with managers to turn around high-quality work on tight timelines.
• Compile data across multiple media platforms and generate weekly/monthly reports.

Conocimientos

English (B2+)

Negotiation

Project management

Analytical thinking

Numerical skills

Communication

Proactive mindset

Media buying knowledge

Educación

Bachelor's Degree in Media/Advertising or related

Herramientas

Microsoft Excel

PowerPoint

Descripción del empleo

Company description

Publicis Global Delivery (PGD); Publicis Groupe's industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.

#WeArePGD

Overview

As part of the team, the Associate Buying Analyst is responsible for handling large budgets media campaigns for our Media clients.

Active participator in the production tasks related to activation, guaranteeing efficiency, precision, and minimal error/issues.

Responsiblefor implementingandmanagingoverall paid marketing strategy, communication, budget allocation,and ROI from different digital channels. Develop specific campaigns to create andmaintainhigh levelsof quality outcomes withadeep understanding of media analytics and reporting.

Responsibilities

• Input buys and pulling system reports
• Assistinbuying/allocation process
• Develops reports on program content after receiving information from screening service for all prime-time properties
• Participates in agency training programs
• Maintain buys-confirm flighting, estimates and track delivery, secure make-goods and ADUs, request, and issue pre-logs and post analysis.
• Ensure commercial inventory is introduced into MBOX system, including estimate and package set up, managing inventory, overseeing changes,and writing/checking order letters
• Ability to turn around high-quality work on quick timelines and to proactively coordinate the workload with managers.
• Compile data across several media platforms and create weekly/monthly reports.

Qualifications

Qualifications:

• B2 or above English language level
• Bachelor's Degree in Media/Advertising or related, Communication or Business Related
• 6 months - 1 year in roles related to Project Management or Marketing

Skills:

• Microsoft Excel: Intermediate (Must)
• Negotiation and project management skills (Must)
• Proactive and purposeful person (Must)
• Knowledge of media buying and advertising
• Basic understanding of various biddable media KPI(s).
• Ability to measure and analyze campaign performance
• Excellent verbal and written communication skills
• Strong analytical and numerical skills
• Proficiency in MS PowerPoint