Business Development Specialist (BOG)

Horatio; Bogotá; On-site; COP 66,960,000 - 100,440,000; Full time

Job summary

Horatio is seeking a driven Business Development Representative to build our outbound sales motion from Bogotá. You will research target accounts, craft personalized outreach, and qualify opportunities to feed the sales pipeline.

Reporting to the Senior BDM, you’ll collaborate with Sales and Marketing, manage HubSpot records, and relentlessly pursue targets with an English-first communication style.

Qualifications

• Outbound sales experience required.
• Bachelor's degree preferred.
• Strong communication and presentation skills.
• Ability to research and identify high-potential accounts.

Responsibilities

• Conduct targeted outbound prospecting via multi-channel outreach.
• Qualify and hand off opportunities to the sales team.
• Maintain accurate records in HubSpot CRM.
• Collaborate with Sales and Marketing to optimize targeting and messaging.

Skills

Advanced English

Excellent communication

Time management

CRM proficiency

HubSpot familiarity

Education

Bachelor's degree in Business or related field

Tools

HubSpot

Job description

Position Overview:

Horatio is looking for a driven, resourceful, and strategic Business Development Representative (BDR) with a strong hunter mentality to help grow our outbound sales pipeline. Reporting directly to the Senior Business Development Manager, you’ll play a key role in building our outbound sales motion through strategic account research, personalized prospecting, and effective opportunity qualification.

Key Responsibilities:

• Strategic Account Research: Identify and prioritize high-potential accounts aligned with Horatio’s ideal customer profile (ICP). Research company operations, growth initiatives, business challenges, and key decision-makers to uncover opportunities.
• Outbound Prospecting: Execute targeted, multichannel outreach through cold calling, email, and LinkedIn. Develop personalized messaging that connects business challenges with Horatio’s value proposition.
• Opportunity Identification: Leverage buying signals, hiring trends, company news, and market intelligence to identify timely opportunities and develop relevant outreach strategies.
• Lead Qualification: Conduct meaningful conversations to understand prospect needs, assess fit, and generate qualified sales opportunities.
• Pipeline Management: Maintain accurate prospect and activity records in HubSpot, manage follow-ups, and consistently work toward qualified meeting pipeline generation targets.
• Collaboration and Optimization: Partner with Sales and Marketing to refine targeting, messaging, and outreach strategies. Continuously test new approaches and share insights to improve results.

Required Skills/Abilities :

• Advanced, near-native English proficiency.
• Excellent communication and interpersonal skills.
• Strong organizational and time management abilities.
• Proficiency in CRM software. Experience with CRM, prospecting and engagement tools; HubSpot is preferred.
• Results-driven with a passion for exceeding targets and goals.

Education and Experience :

• Experience: Proven experience in outbound sales or business development roles.
• Bachelor's degree in Business or a related field is preferred.