Business Development Representative & Outbound Lead Generator - 65183957087

Somewhere; Bogotá; Remote; COP 63,936,000 - 78,144,000; Full time

Job summary

The client is a U.S.-based medical equipment distributor seeking a Business Development Representative (BDR) to drive outbound prospecting and follow-ups for women's health and OB/GYN ultrasound systems.

Remote role with US Eastern overlap; requires 2+ years outbound calling, HubSpot usage, and English fluency. You will conduct research with AI tools, log activities in HubSpot, and book qualified meetings for the sales team.

Qualifications

• 2+ years outbound calling or appointment setting experience.
• Experience speaking with healthcare decision-makers (Office Managers, Practice Managers, Physicians).
• Hands-on experience using HubSpot CRM for activity logging and contact management.
• Experience using AI tools (e.g., ChatGPT, Claude) for account research.
• Spoken and written English fluency with clear phone communication skills.

Responsibilities

• Outbound prospecting to medical practices and clinics.
• Follow-up with existing accounts to identify upgrade needs.
• Navigate office gatekeepers to reach decision-makers.
• Book qualified meetings for the sales closing team.
• Conduct pre-call research on target practices using AI tools.
• Log call activity and updates in HubSpot CRM.

Skills

Outbound calling

Healthcare sales

HubSpot CRM

AI research tools

English fluency

Tools

HubSpot CRM

VoIP / Softphone

ChatGPT / Claude

Google Workspace

Microsoft Excel

Job description

Business Development Representative & Outbound Lead Generator

Location: Remote, South Africa or Latin America

Employment Type: Full-Time, ICA

Schedule: U.S. Eastern Time overlap required

Compensation: $1,800 - $2,200 USD / month

Reports To: Operations Manager / Sales Leadership

About The Company

Our client is a U.S.-based medical equipment distributor specializing in women's health and OB/GYN ultrasound systems. They handle equipment sales, delivery logistics, and ongoing maintenance for medical practices, clinics, and hospital networks.

The organization is hiring a Business Development Representative (BDR) to handle outbound prospecting and client account follow-ups.

Role Overview

The Business Development Representative (BDR) is responsible for opening doors with new medical practices and maintaining regular contact with existing client accounts.

Approximately 55% of the role is focused on phone outreach and customer follow-ups, 25% on appointment setting, and 20% on CRM data logging and pre-call research using AI tools.

This Includes

• Outbound phone calls to target lists of medical practices and clinics


• Follow-up calls to existing accounts to track equipment satisfaction and upcoming upgrade timelines


• Navigating office gatekeepers to reach practice managers and physicians


• Booking qualified meetings for the sales closing team


• Conducting pre-call research on target practices using AI tools (e.g., ChatGPT)


• Logging call activity, contact updates, and task reminders inside HubSpot CRM


• Performing pre-meeting confirmations to ensure client attendance

Key Responsibilities

Outbound Prospecting & Account Follow-Ups

• Conduct daily outbound phone outreach to targeted medical practices, OB/GYN clinics, and imaging centers.


• Perform routine follow-up calls to current accounts to maintain relationships and identify upcoming equipment service or replacement needs.


• Engage practice gatekeepers (receptionists, administrative staff) to reach key decision-makers (Office Managers, Practice Directors, Physicians).


• Present core equipment solutions and upgrade opportunities directly to practice decision-makers.

Appointment Setting & Pipeline Building

• Schedule qualified phone/video calls and equipment demonstrations for sales leadership.


• Ask basic discovery questions to confirm current equipment age, usage, and decision-making timelines before booking meetings.


• Confirm scheduled appointments via phone or email prior to the call to ensure attendance.


• Transfer key practice details and call notes to the sales closing team.

CRM Administration & Data Hygiene

• Log all call activity, notes, scheduled appointments, and tasks in HubSpot CRM immediately after each call.


• Update contact information, verified phone lines, and decision-maker names across assigned accounts.


• Ensure prospecting data remains clean, categorized, and up to date.

AI-Enabled Sales Research

• Use AI tools (e.g., ChatGPT, Claude) to research practice backgrounds, medical staff lists, and local practice updates prior to calling.


• Verify AI-researched information before contacting prospects.


• Document relevant research notes directly in HubSpot deal records.

Hard Skills & Qualifications

• 2+ years of outbound cold calling, appointment setting, or phone prospecting experience.


• Demonstrated experience speaking with healthcare decision-makers (Office Managers, Practice Managers, Physicians).


• Hands-on experience using HubSpot CRM for activity logging and contact management.


• Experience using AI tools (e.g., ChatGPT, Claude) for account research.


• Experience operating VoIP or cloud phone platforms.


• Spoken and written English fluency with clear phone communication skills.


• Ability to work full-time during U.S. Eastern Standard Time (EST) business hours.

Preferred Tools

• HubSpot CRM


• ChatGPT / Claude


• VoIP / Softphone Platforms


• Google Workspace / Microsoft Excel

Soft Skills

• Clear, professional phone manner


• Resilience and comfort with daily outbound phone calling


• Reliable follow-through on scheduled tasks and callbacks


• Strong attention to detail regarding CRM logging and record accuracy


• Ability to work independently without constant monitoring

About The Ideal Candidate

The ideal candidate is an organized, persistent outbound representative who is comfortable picking up the phone, speaking with medical practice staff, and maintaining accurate records in HubSpot. You rely on consistent daily outreach, clean CRM notes, and basic pre-call research to book qualified meetings.

Why This Role Matters

This role ensures the client maintains a steady pipeline of prospective accounts while keeping existing clients engaged for future equipment upgrades.