Brand Director for AI-Powered Visual Identity

Clara; Bogotá; Hybrid; COP 100,000,000 - 180,000,000; Full time

Benefits offered by this job

Stock options (ESOP)

Learning budget

Hybrid work arrangement

English as working language

Job summary

Clara, a fast‑growing Latin American fintech brand, seeks a creative director to own brand identity end‑to‑end and build AI‑powered production workflows. You will lead concept development and craft across launches, campaigns, and key assets, collaborating with Product Marketing, Growth, and the founding team.

This is an in‑house, hybrid role with opportunities to guide and grow Clara’s brand practice across MX, BR, CO and AR.

Qualifications

• Portfolio of brand and campaign work you made yourself, recently.
• Excellent craft across visual identity, typography, voice and motion.
• Hands-on experience using generative AI in creative production — workflows you've built and shipped.
• Enough comfort with AI-assisted building tools to prototype, template and automate on your own.
• Experience evolving or scaling a brand across markets, channels or partners.
• A bias toward building and shipping over speccing and aligning.
• Strong written and verbal communication in English.

Responsibilities

• Own Clara's brand identity end to end: visual system, voice and tone, motion, and the narrative that ties product, marketing and culture together.
• Lead by making: concept development, art direction and hands-on craft on Clara's highest-stakes brand moments — launches, campaigns, the website, major events.
• Build AI-powered brand production: the workflows, templates and guardrails that let designers, non-designers and external partners produce on-brand assets without bottlenecking through you.
• Set the quality bar for AI-assisted output and the review loop that keeps it on brand.
• Prototype fast, validate faster: go from brief to working asset in days, test it against real usage and perception, kill what doesn’t work and scale what does.
• Make the brand show up consistently across every touchpoint, from the website to the sales deck to the app itself, working with Product Marketing, Growth and Sales.
• Level up Clara's brand designers on craft and AI-native ways of working, and grow into leading the team.

Skills

Brand identity

Campaign work

Visual craft

AI workflows

English communication

Tools

Generative AI tools

Job description

Clara, a fast‑growing Latin American fintech brand, seeks a creative director to own brand identity end‑to‑end and build AI‑powered production workflows. You will lead concept development and craft across launches, campaigns, and key assets, collaborating with Product Marketing, Growth, and the founding team.

This is an in‑house, hybrid role with opportunities to guide and grow Clara’s brand practice across MX, BR, CO and AR.