Head of Brand Design

Clara; Bogotá; Hybrid; COP 295,975,000 - 460,405,000; Full time

Benefits offered by this job

Stock options

Annual learning budget

Accelerated development path

English as working language

Job summary

Clara is seeking a Head of Brand Design to own and evolve Clara’s brand across MX, BR, CO, and AR. You’ll build the visual system, voice, motion, and narrative that align product, marketing and culture.

This hands-on leadership role requires setting standards and creating scalable workflows with AI, while mentoring designers and collaborating with founders. You’ll lead high‑impact brand moments—launches, campaigns, and major assets—ensuring on‑brand quality and rapid production.

Qualifications

• Strong portfolio of brand work demonstrating identity systems, campaigns or rebrands.
• Excellent craft across visual identity, typography, voice and motion.
• Hands-on experience using generative AI in creative production and scalable workflows.

Responsibilities

• Own Clara's brand identity end to end: visual system, voice and tone, motion, and the narrative that ties product, marketing and culture together.
• Lead concept development, art direction and hands-on craft on high-stakes brand moments.
• Build AI-powered brand production workflows, templates and guardrails for fast, on-brand output.
• Set the quality bar for AI-assisted output and ensure not AI-made-looking results.
• Prototype quickly from brief to working asset, test with real usage, and scale what works.
• Ensure brand consistency across touchpoints from website to deck to app, with cross-functional collaboration.
• Lead and upskill the brand team on craft and AI-native working methods.

Skills

Brand systems

Voice and tone

Art direction

Creative production

English communication

Tools

Generative AI workflows

Job description

Clara is the leading platform in Latin America for companies to execute and manage every payment operation. More than 50,000 leading and fast-growing businesses run on our corporate cards, bill pay, financing and B2B payments, and in 2025 the Financial Times named Clara the region’s fastest-growing company. We’re passionate about helping every company we work with become more effective—and, through that, raising the region’s competitiveness. We’re ~400 people, backed by Notable Capital, Coatue, Kaszek, monashees, DST Global, ICONIQ, General Catalyst and Goldman Sachs, among others.

Head of Brand Design

We're looking for someone who gets a kick out of turning "how should Clara look and sound here?" into a shipped campaign, a visual system, or a production workflow — by next week, not next quarter. You'll be accountable for Clara's brand being recognizable and consistent everywhere our customers, prospects and candidates encounter us, across MX, BR, CO and AR.

This is a brand governance role, and a hands‑on one. You set the standard, and you make the defining work yourself — this isn't a role where you review other people's work from a distance. You also build the systems that let everyone else — the design team, marketing, sales, agencies and freelancers — produce on‑brand work fast, with AI doing serious heavy lifting on production and scale. Real license to evolve the brand, real accountability for whether it lands.

You'll report to the Head of Design, partner closely with Product, Marketing and Clara's founders on the moments that define the brand, and lead Clara's brand designers.

What you'll do

• Own Clara's brand identity end to end: visual system, voice and tone, motion, and the narrative that ties product, marketing and culture together.
• Lead by making: concept development, art direction and hands‑on craft on Clara's highest‑stakes brand moments — launches, campaigns, the website, major events.
• Build AI‑powered brand production: the workflows, templates and guardrails that let designers, non‑designers and external partners produce on‑brand assets without bottlenecking through your team — built and iterated, not just imagined.
• Set the quality bar for AI‑assisted output and the review loop that keeps it on brand. AI‑made should never look AI‑made.
• Prototype fast, validate faster: go from brief to working asset in days, test it against real usage and perception, kill what doesn't work and scale what does.
• Make the brand show up consistently across every touchpoint, from the website to the sales deck to the app itself, working with Product Marketing, Growth and Sales.
• Lead and level up the brand team on craft and AI‑native ways of working, and set how brand work moves — intake, briefs, reviews — so it's fast without losing quality.

What you'll bring

• A portfolio of brand work you made yourself, recently: identity systems, rebrands or campaigns that shaped how a company was perceived.
• Excellent craft across visual identity, typography, voice and motion. You're the person others go to for how something should look.
• Hands‑on experience using generative AI in creative production — not a point of view on it, but workflows you've built and shipped that others use to produce at scale without diluting quality.
• Enough comfort with AI‑assisted building tools to prototype, template and automate on your own. You don't need to be an engineer; you need to not depend on one.
• Experience evolving or scaling a brand across markets, channels or partners, in‑house or at a studio, and the operational instincts to explain how it worked.
• A bias toward building and shipping over speccing and aligning: you'd rather put a rough version in front of people this week than circulate a perfect brief next month.
• Strong written and verbal communication in English.

Experience that could help

• Fluency in Spanish and/or Portuguese, given Clara's footprint across MX, BR, CO and AR.
• Experience hiring, developing or leading designers.
• Experience working directly with founders or C‑level on brand‑defining moments.
• Background in fintech, B2B SaaS, or another trust‑driven category. What matters most is a track record of building brands people remember, but the context helps.

Where you'll work

This is a hybrid role: you'll split your time between the office, customers and home. We don't set a minimum number of office days for most roles — you'll spend time in the office naturally, and most days during your ramp‑up or when your leader asks.

Why Clara

• A high talent‑density team driven to make an impact in Latin America — low ego, high ownership.
• Competitive salary and stock options (ESOP) from day one.
• An annual learning budget and accelerated development paths.
• English is our working language, with Spanish and Portuguese every day.

How we work

• Clarity — Open and direct communication: we say what we mean and give context where it matters.
• Simplicity — If it can be simpler, it should be.
• Ownership — We own everything we do, end to end. When something needs to happen, we don't wait.
• Pride — We hold ourselves to a high standard, and it shows in what we deliver.
• ABC (Always Be Changing) — We adapt fast, embrace change, and keep learning.
• Inclusivity — Diverse ideas, stories and perspectives build a better Clara.