Principal Brand Designer, AI Systems

Clara; Bogotá; Hybrid; COP 165,076,000 - 247,615,000; Full time

Benefits offered by this job

Stock options

Learning budget

Career development

Working language English

Job summary

Clara, the leading Latin American fintech platform, is seeking a hands-on Brand Designer to own Clara's identity end to end across MX, BR, CO and AR. You will craft visual systems, voice and motion and build AI-powered production workflows for fast, on-brand output.

You will work directly with the Head of Design and founders, mentor designers as the practice grows, and ensure the brand appears consistently across product, marketing and sales in multiple markets.

Qualifications

• Portfolio of brand work showing identity systems or campaigns.
• Excellent craft in visual identity, typography, voice and motion.
• Hands-on experience using generative AI in creative production.
• Experience scaling brands across markets.
• Strong written and verbal English.
• Fluency in Spanish and/or Portuguese is a plus.

Responsibilities

• Own Clara's brand identity end to end: visual system, voice, motion.
• Lead concept development, art direction and hands-on craft on Clara's highest-stakes brand moments.
• Build AI-powered brand production workflows to enable fast, on-brand output.
• Set the quality bar for AI output and the review loop to keep it on brand.
• Prototype quickly from brief to working asset in days.
• Ensure the brand shows up consistently across website, sales deck, app.
• Grow Clara's brand designers and lead the team.

Skills

Brand identity

Typography

Motion design

Voice & tone

AI in production

Cross-market branding

English communication

Job description

Clara is the leading platform in Latin America for companies to execute and manage every payment operation. More than 50,000 leading and fast-growing businesses run on our corporate cards, bill pay, financing and B2B payments, and in 2025 the Financial Times named Clara the region's fastest-growing company. We're passionate about helping every company we work with become more effective - and, through that, raising the region's competitiveness. We're ~400 people, backed by Notable Capital, Coatue, Kaszek, monashees, DST Global, ICONIQ, General Catalyst and Goldman Sachs, among others.

We're looking for a designer who wants to be accountable for a brand, not just contribute to one: someone who turns "how should Clara look and sound here?" into a shipped campaign, a visual system, or a production workflow - by next week, not next quarter - and makes Clara recognizable and consistent everywhere our customers, prospects and candidates encounter us, across MX, BR, CO and AR.

This is a brand governance role, and a very hands-on one, with a manager path. You set the standard and you make the defining work yourself - this isn't a role where you review other people's work from a distance. You also build the systems that let everyone else - the design team, marketing, sales, agencies and freelancers - produce on-brand work fast, with AI doing serious heavy lifting on production and scale. As the brand practice grows, so does your scope: leading Clara's brand designers is part of the plan, not a detour from it.

You'll report to the Head of Design and partner closely with Product, Marketing and Clara's founders on the moments that define the brand.

What you'll do

• Own Clara's brand identity end to end: visual system, voice and tone, motion, and the narrative that ties product, marketing and culture together.
• Lead by making: concept development, art direction and hands-on craft on Clara's highest-stakes brand moments - launches, campaigns, the website, major events.
• Build AI-powered brand production: the workflows, templates and guardrails that let designers, non-designers and external partners produce on-brand assets without bottlenecking through you - built and iterated, not just imagined.
• Set the quality bar for AI-assisted output and the review loop that keeps it on brand. AI-made should never look AI-made.
• Prototype fast, validate faster: go from brief to working asset in days, test it against real usage and perception, kill what doesn't work and scale what does.
• Make the brand show up consistently across every touchpoint, from the website to the sales deck to the app itself, working with Product Marketing, Growth and Sales.
• Level up Clara's brand designers on craft and AI-native ways of working, and grow into leading the team.

What you'll bring

• A portfolio of brand work you made yourself, recently: identity systems, rebrands or campaigns that shaped how a company was perceived.
• Excellent craft across visual identity, typography, voice and motion. You're the person others go to for how something should look.
• Hands-on experience using generative AI in creative production - not a point of view on it, but workflows you've built and shipped that others use to produce at scale without diluting quality.
• Enough comfort with AI-assisted building tools to prototype, template and automate on your own. You don't need to be an engineer; you need to not depend on one.
• Experience evolving or scaling a brand across markets, channels or partners, in-house or at a studio, and the operational instincts to explain how it worked.
• A bias toward building and shipping over speccing and aligning: you'd rather put a rough version in front of people this week than circulate a perfect brief next month.
• Strong written and verbal communication in English.

Experience that could help

• Fluency in Spanish and/or Portuguese, given Clara's footprint across MX, BR, CO and AR.
• Experience mentoring designers or leading a small team, or the ambition to.
• Experience working directly with founders or C-level on brand-defining moments.
• Background in fintech, B2B SaaS, or another trust-driven category. What matters most is a track record of building brands people remember, but the context helps.

Where you'll work

This is a hybrid role: you'll split your time between the office, customers and home. We don't set a minimum number of office days for most roles - you'll spend time in the office naturally, and most days during your ramp-up or when your leader asks.

Why Clara

• A high talent-density team driven to make an impact in Latin America - low ego, high ownership.
• Competitive salary and stock options (ESOP) from day one.
• An annual learning budget and accelerated development paths.
• English is our working language, with Spanish and Portuguese every day.

How we work

• Clarity - Open and direct communication: we say what we mean and give context where it matters.
• Simplicity - If it can be simpler, it should be.
• Ownership - We own everything we do, end to end. When something needs to happen, we don't wait.
• Pride - We hold ourselves to a high standard, and it shows in what we deliver.
• ABC (Always Be Changing) - We adapt fast, embrace change, and keep learning.
• Inclusivity - Diverse ideas, stories and perspectives build a better Clara.