Brand Design Lead: Global, AI‑Powered Campaigns

Clara; Bogotá; Hybrid; COP 295,975,000 - 460,405,000; Full time

Benefits offered by this job

Stock options

Annual learning budget

Accelerated development path

English as working language

Job summary

Clara is seeking a Head of Brand Design to own and evolve Clara’s brand across MX, BR, CO, and AR. You’ll build the visual system, voice, motion, and narrative that align product, marketing and culture.

This hands-on leadership role requires setting standards and creating scalable workflows with AI, while mentoring designers and collaborating with founders. You’ll lead high‑impact brand moments—launches, campaigns, and major assets—ensuring on‑brand quality and rapid production.

Qualifications

• Strong portfolio of brand work demonstrating identity systems, campaigns or rebrands.
• Excellent craft across visual identity, typography, voice and motion.
• Hands-on experience using generative AI in creative production and scalable workflows.

Responsibilities

• Own Clara's brand identity end to end: visual system, voice and tone, motion, and the narrative that ties product, marketing and culture together.
• Lead concept development, art direction and hands-on craft on high-stakes brand moments.
• Build AI-powered brand production workflows, templates and guardrails for fast, on-brand output.
• Set the quality bar for AI-assisted output and ensure not AI-made-looking results.
• Prototype quickly from brief to working asset, test with real usage, and scale what works.
• Ensure brand consistency across touchpoints from website to deck to app, with cross-functional collaboration.
• Lead and upskill the brand team on craft and AI-native working methods.

Skills

Brand systems

Voice and tone

Art direction

Creative production

English communication

Tools

Generative AI workflows

Job description

Clara is seeking a Head of Brand Design to own and evolve Clara’s brand across MX, BR, CO, and AR. You’ll build the visual system, voice, motion, and narrative that align product, marketing and culture.

This hands-on leadership role requires setting standards and creating scalable workflows with AI, while mentoring designers and collaborating with founders. You’ll lead high‑impact brand moments—launches, campaigns, and major assets—ensuring on‑brand quality and rapid production.