B2B Digital Marketing Lead - Inbound, SEO & CRM

Important company in the food industry

Bogotá

On-site

COP 90,000,000 - 140,000,000

Full time

3 days ago

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Job summary

Leading company in the food industry seeks a Digital Marketing Manager to drive and optimize its digital ecosystem. The role focuses on lead generation, customer engagement, and reinforcing the brand through inbound marketing, SEO, CRM, social media, and digital campaigns.

The candidate will develop strategies, manage agencies, and analyze metrics to improve funnels and conversions. On-site in Bogotá, Colombia, with 6–7 years in B2B digital marketing and advanced English required.

Qualifications

Bachelor's degree in marketing or related field.
6–7 years of digital marketing experience, B2B.
Advanced English (B2-C1) required.
On-site in Bogotá, Colombia.

Responsibilities

Develop and execute digital marketing strategies aligned with business objectives.
Lead inbound marketing initiatives to attract, convert, and retain customers.
Optimize website performance and SEO positioning through keyword strategies and content optimization.
Monitor and improve digital conversion funnels and customer journeys.
Manage and analyze CRM data to generate insights and strengthen customer engagement.
Oversee social media strategy, content planning, campaign execution, and performance tracking.
Coordinate and manage external digital agencies to align with goals and KPIs.
Track and analyze key metrics, reporting and opportunities for improvement.
Collaborate with cross-functional teams for integrated digital initiatives.
Stay updated on market trends and digital marketing best practices.