Digital Marketing Manager

Importante empresa del sector; Bogotá; On-site; COP 90,000,000 - 130,000,000; Full time

Job summary

Importante empresa del sector is seeking a Brand and Marketing Specialist to lead its digital marketing ecosystem. You will drive lead generation, strengthen customer relationships, and enhance the company’s online presence through inbound strategies, SEO, CRM management, and campaigns.

The role requires 6–7 years in digital marketing (B2B), with strong analytics, English proficiency (B2-C1), and on-site work in Bogotá, Colombia.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business Administration, Industrial Engineering, or related fields.
• Minimum 6–7 years of Digital Marketing experience managing B2B accounts.
• Proven experience in Inbound Marketing, SEO, PPC, and Social Media Management.
• Strong analytical and strategic thinking skills.
• Advanced English level (B2-C1) required.
• Availability to work on-site in Bogotá, Colombia.

Responsibilities

• Develop and execute digital marketing strategies aligned with business objectives.
• Lead inbound marketing initiatives to attract, convert, and retain customers.
• Optimize website performance and SEO positioning through keyword strategies and content optimization.
• Monitor and improve digital conversion funnels and customer journeys.
• Manage and analyze CRM data to generate insights and strengthen customer engagement initiatives.
• Oversee social media strategy, content planning, campaign execution, and performance tracking.
• Coordinate and manage external digital agencies to ensure alignment with business goals and KPI achievement.
• Track and analyze key digital marketing metrics, reporting performance and identifying improvement opportunities.
• Collaborate with cross-functional teams to ensure integrated digital initiatives.
• Stay updated on market trends, emerging technologies, and digital marketing best practices.

Skills

Inbound Marketing

SEO

PPC / Digital Advertising

Social Media Management

Analytical Thinking

Strategic Thinking

Digital Mindset

Communication Skills

Planning & Organization

Business Acumen

Customer Focus

Collaboration & Teamwork

Education

Bachelor's degree in Marketing/Communications/Advertising/Business Administration/Industrial Engineering

Job description

Brand and Marketing Specialist

A leading company in the food industry is looking for a Digital Marketing Manager to lead and optimize its digital marketing ecosystem. This role will be responsible for driving lead generation, strengthening relationships with current and potential customers, and enhancing the companys digital presence through inbound marketing strategies, SEO, CRM management, social media, and digital campaigns.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with business objectives.
• Lead inbound marketing initiatives to attract, convert, and retain customers.
• Optimize website performance and SEO positioning through keyword strategies and content optimization.
• Monitor and improve digital conversion funnels and customer journeys.
• Manage and analyze CRM data to generate insights and strengthen customer engagement initiatives.
• Oversee social media strategy, content planning, campaign execution, and performance tracking.
• Coordinate and manage external digital agencies to ensure alignment with business goals and KPI achievement.
• Track and analyze key digital marketing metrics, reporting performance and identifying improvement opportunities.
• Collaborate with cross-functional teams to ensure integrated digital initiatives.
• Stay updated on market trends, emerging technologies, and digital marketing best practices.

Profile We Are Looking For

Bachelors degree in Marketing, Communications, Advertising, Business Administration, Industrial Engineering, or related fields.

Minimum 6 or 7 years of experience in Digital Marketing managing B2B accounts within companies or agencies.

Proven experience in:

• Inbound Marketing
• SEO (Search Engine Optimization)
• PPC / Digital Advertising
• Social Media Management

Strong analytical and strategic thinking skills.

Advanced English level (B2-C1) required.

Ability to manage multiple projects and stakeholders simultaneously.

Availability to work on-site in Bogotá, Colombia.

Key Competencies

• Customer Focus
• Strategic Thinking
• Digital Mindset
• Results Orientation
• Collaboration & Teamwork
• Innovation & Continuous Improvement
• Analytical Thinking
• Communication Skills
• Planning & Organization
• Business Acumen

Location: Bogotá, Colombia

Schedule: Monday to Friday

Direct contract with the company

On-site position

Ayer