Associate Buying Analyst

Publicis Groupe; Bogotá; Presencial; COP 60.000.000 - 90.000.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery in Bogotá seeks a results-driven media specialist to handle large budgets for LATAM digital campaigns. You will manage paid media strategy, budgeting, and optimization across search, social, and programmatic channels, ensuring accuracy and timely delivery.

You will develop performance reports, monitor KPI trends, and collaborate with cross-functional teams to improve ROIs. Proactive learning, attention to detail, and fluent English communication are essential to succeed

Formación

• Strong organizational and analytical abilities.
• Excellent MS Excel and PowerPoint skills.
• Clear verbal and written English communication; proactive learner.

Responsabilidades

• Input buys and pull system reports
• Assist in buying/allocation processes
• Develops reports on program content from screening services for prime-time properties
• Participates in agency training programs
• Maintain buys: confirm flighting, estimates, track delivery, secure make-goods and ADUs, issue pre-logs and post analyses
• Ensure inventory is entered into MBOX: estimates, package setup, inventory management, changes, and order letters
• Turn around high-quality work quickly and coordinate workload with manager
• Learn new skills independently
• Understand key biddable media KPIs; compile data across media platforms and create weekly/monthly reports

Conocimientos

MS Excel

PowerPoint

English (written & spoken)

Campaign analytics

Attention to detail

Descripción del empleo

Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us!

Overview

As part of the team, is responsible for handling large budgets media campaigns for our Media clients. We have been providing quality Digital and media Mandates across industries and clients in the field of Search Engine Marketing, Social Media Marketing, Programmatic Campaigns, Online Reputation Management services, and National Video across the globe. Active participator in the production tasks related to activation, guaranteeing efficiency, precision, and minimal error/issues. Responsible for implementing and managing overall paid marketing strategy, communication, budget allocation, and ROI from different digital channels. Develop specific campaigns to create and maintain high levels of quality outcomes with a deep understanding of media analytics and reporting. Core area to focus: Campaign Targeting, Projections, Campaign Launch, Pacing, Optimization, Account Audit, Reporting, Communications and Quality Check.

Responsibilities

• Input buys and pulling system reports
• Assist inbuying/allocation process
• Develops reports on program content after receiving information from screening service for all prime-time properties, Participates in agency training programs
• Maintain buys–confirm flighting, estimates and track delivery, secure make-goods and ADUs, request, and issue pre-logs and post analysis
• Ensure commercial inventory is introduced into MBOX system, including estimate and package set up, managing inventory, overseeing changes, and writing/checking order letters
• Ability to turn around high-quality work on quick timelines and to proactively coordinate the workload with manager
• Demonstrate an ability and willingness to learn new skills independently
• Basic understanding of various biddable media KPI(s), Compile data across several media platforms and create weekly/monthly reports.

Qualifications

Organizing, Effective verbal, written, and visual communication skills Initiative Attention to detail Analytical MS Excel Power Point Verbal and Written English Communication & Presentation Skills Proactive Time Management Skills Continuous learning Collaborating with others