Data Management and BI Manager, GOC

Wpp Group; Perímetro Urbano Barranquilla; Híbrido; COP 156.240.000 - 223.200.000; Jornada completa

Descripción de la vacante

WPP Media is seeking a Data Management and Business Intelligence Manager to lead data integration, governance, and visualization across campaigns. You will collaborate with global teams to define metrics, build scalable data pipelines, and elevate reporting platforms.

A strong background in Tableau/Power BI, cloud environments, and SQL/Python is required. The role emphasizes delivering actionable insights through dashboards, ensuring data quality, and driving optimization across multinational

Formación

• Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field, or equivalent experience.
• 3-5 years in data management, data visualization, and data analytics in a marketing/media setting.
• Hands-on experience with Alteryx for business logic design.
• Advanced dashboards with Tableau and/or Power BI; knowledge of GA, Datorama, or Domo is a plus.
• Experience in cloud environments (Azure, GCP, AWS, or IBM Cloud Pak).
• Experience with SQL or Python for data management/analysis.
• Experience with Google Campaign Manager, Prisma/Lumina/Mediaocean, Adobe Analytics/Google Analytics, Google Ads/Marin.
• Advanced English proficiency (B2-C2) for international environment.
• Strong analytical, critical-thinking, problem-solving skills.
• Thrives in fast-paced, deadline-driven settings.
• Accountability and ownership over deliverables.
• Collaborative mindset and partnership approach.

Responsabilidades

• Gather data requirements from client teams and identify metrics for data integration.
• Define taxonomies and manage data provisioning for activation teams.
• Oversee ETL processes for large data volumes.
• Manage data cleansing and cloud data lake configurations.
• Design and implement custom databases within reporting platforms.
• Develop and enhance the data visualization layer (Tableau/Power BI).
• Build automated quality-assurance processes for data accuracy.

Conocimientos

Tableau

Power BI

SQL

Python

Alteryx

Data modeling

Advanced English

Educación

Bachelor's degree in Marketing/Advertising/Economics/CS/IS/Business Analytics

Herramientas

Azure

GCP

AWS

Datorama

Domo

Google Analytics

Descripción del empleo

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

As part of the GOC, you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative and multicultural environment.

As a Data Management and Business Intelligence Manager, you will be responsible for:

• Gathering data requirements from client teams, including the Marketing Intelligence & Science team, to understand measurement frameworks, identify critical metrics for database development, and define the business logic required for data integration.
• Managing data provisioning and defining the taxonomies used by activation teams to facilitate efficient and accurate data retrieval.
• Overseeing the extraction, compilation, transformation, and formatting of large volumes of data through ETL processes.
• Managing data cleansing and supporting the configuration of client environments, including cloud infrastructure and data lakes.
• Leading the design, development, and implementation of custom databases within reporting platforms.
• Driving the strategy and development of the data visualization layer of business intelligence platforms, particularly Tableau, to generate insights for campaign monitoring and optimization.
• Leading the development of automated quality-assurance processes to ensure data accuracy and timely availability.

Skills and Experience

If this opportunity looks right for you, we are looking for candidates who have:

• A bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or a related field, or equivalent professional experience.
• 3-5 years of professional experience in data management, data visualization, and data analytics, preferably within a marketing or media agency.
• Proven hands‑on experience with Alteryx for designing and implementing business logic.
• Advanced proficiency in building dashboards with Tableau and/or Power BI; knowledge of Google Data Studio, Datorama, or Domo is a plus.
• Experience working in cloud environments, including Azure, Google Cloud Platform, AWS, or IBM Cloud Pak for Data.
• Experience using SQL or Python for data management, transformation, or analysis.
• Experience working with digital media data from platforms such as Google Campaign Manager, campaign planning tools such as Prisma, Lumina, or Mediaocean, web analytics platforms such as Adobe Analytics or Google Analytics, and paid search data sources such as Google Ads or Marin is strongly preferred.
• Advanced English proficiency at a B2-C2 level, with the ability to communicate effectively in an international professional environment.
• Strong analytical, critical-thinking, and problem‑solving skills.
• The ability to thrive in a fast‑paced and deadline‑driven environment.
• A strong sense of accountability and ownership over deliverables.
• A collaborative approach and partnership mindset.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

This position is available in a Remote or Hybrid Work Modality and must be performed from any location within Mexico or Colombia. Only candidates residing in either country who are legally authorized to work there may apply. Remote work from outside Mexico or Colombia, including relocation abroad under a remote work contract, is not permitted under any circumstances.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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