Remote Paid Search Lead for Multi-Location Franchises

Floowi; Huertos Endesa; Remote; CLP 59,642,000 - 89,463,000; Full time

Benefits offered by this job

PTO & US holidays

Remote‑first

Work from anywhere

Job summary

Floowi is seeking a Paid Search Specialist to manage and optimize paid search campaigns for multi-location franchise brands from a remote LATAM location. The role emphasizes measurable outcomes—phone calls, form submissions, and bookings—across hundreds of locations with strong campaign structure and advanced tracking.

You will oversee budgets, bid strategies, and campaign testing while coordinating with attribution systems and offline conversions.

Qualifications

• 3+ years hands-on Google Ads management focused on lead generation.
• Experience with multi-location franchise or local service accounts preferred.
• Strong knowledge of Search, Performance Max, and Smart Bidding.
• Proficient in GA4, Google Tag Manager, call tracking, offline conversions.
• Advanced English (C1+) required.

Responsibilities

• Build, launch, and optimize Google Ads Search, Performance Max, and Demand Gen campaigns for multi-location franchise brands.
• Manage advertising budgets and pacing across hundreds of locations.
• Conduct ongoing campaign optimization through search term analysis, negative keywords, bid strategies, ad copy, and asset testing.
• Configure and maintain location targeting, location assets, call assets, and Google Business Profile integrations.
• Implement, monitor, and QA conversion tracking using GA4, Google Tag Manager, call tracking, form submissions, and booking data.
• Work with attribution systems to capture click IDs and UTMs and import offline conversions into Google Ads.
• Use Google Ads Editor, scripts, and AI tools to streamline campaign management across large accounts.
• Previous agency experience managing multiple client accounts.
• Advanced professional English (C1 or above), both spoken and written.

Skills

Advanced English

Campaign optimization

Budget management

Multi-location advertising

Analytical thinking

Tools

Google Ads

GA4

Google Tag Manager

Call tracking

Job description

Floowi is seeking a Paid Search Specialist to manage and optimize paid search campaigns for multi-location franchise brands from a remote LATAM location. The role emphasizes measurable outcomes—phone calls, form submissions, and bookings—across hundreds of locations with strong campaign structure and advanced tracking.

You will oversee budgets, bid strategies, and campaign testing while coordinating with attribution systems and offline conversions.