Paid Search Specialist

Floowi; Huertos Endesa; Remote; CLP 59,642,000 - 89,463,000; Full time

Benefits offered by this job

PTO & US holidays

Remote‑first

Work from anywhere

Job summary

Floowi is seeking a Paid Search Specialist to manage and optimize paid search campaigns for multi-location franchise brands from a remote LATAM location. The role emphasizes measurable outcomes—phone calls, form submissions, and bookings—across hundreds of locations with strong campaign structure and advanced tracking.

You will oversee budgets, bid strategies, and campaign testing while coordinating with attribution systems and offline conversions.

Qualifications

• 3+ years hands-on Google Ads management focused on lead generation.
• Experience with multi-location franchise or local service accounts preferred.
• Strong knowledge of Search, Performance Max, and Smart Bidding.
• Proficient in GA4, Google Tag Manager, call tracking, offline conversions.
• Advanced English (C1+) required.

Responsibilities

• Build, launch, and optimize Google Ads Search, Performance Max, and Demand Gen campaigns for multi-location franchise brands.
• Manage advertising budgets and pacing across hundreds of locations.
• Conduct ongoing campaign optimization through search term analysis, negative keywords, bid strategies, ad copy, and asset testing.
• Configure and maintain location targeting, location assets, call assets, and Google Business Profile integrations.
• Implement, monitor, and QA conversion tracking using GA4, Google Tag Manager, call tracking, form submissions, and booking data.
• Work with attribution systems to capture click IDs and UTMs and import offline conversions into Google Ads.
• Use Google Ads Editor, scripts, and AI tools to streamline campaign management across large accounts.
• Previous agency experience managing multiple client accounts.
• Advanced professional English (C1 or above), both spoken and written.

Skills

Advanced English

Campaign optimization

Budget management

Multi-location advertising

Analytical thinking

Tools

Google Ads

GA4

Google Tag Manager

Call tracking

Job description

Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world’s premier hub for growth and excellence.

Our client is a digital marketing agency specializing in growth solutions for franchise brands, particularly in the health and wellness industry. The company combines creative strategy, paid media execution, proprietary technology, and performance attribution to help multi-location businesses generate leads, increase bookings, and measure marketing results at both local and national levels.

We are looking for a Paid Search Specialist to manage and optimize paid search campaigns for multi-location franchise brands. This role focuses on generating measurable business outcomes, including phone calls, form submissions, and booked appointments, rather than simply driving traffic or impressions. You will oversee multiple accounts and hundreds of individual locations, with a strong emphasis on campaign structure, budget management, and advanced conversion tracking. The ideal candidate brings hands‑on experience with multi-location lead generation campaigns and understands how to connect advertising performance with actual business results through call tracking and offline conversion data.

• Location: 100% Remote (LATAM only)
• Language Requirements: Advanced English (C1+)
• Schedule: Full-time, aligned with EST
• Start Date: ASAP

Competitive salary in USD

Remote‑first flexibility. Work from anywhere.

PTO and paid U.S. holidays

Build, launch, and optimize Google Ads Search, Performance Max, and Demand Gen campaigns for multi-location franchise brands.

Manage advertising budgets and pacing across hundreds of locations, ensuring alignment with individual market goals.

Conduct ongoing campaign optimization through search term analysis, negative keyword management, bid strategies, ad copy, and asset testing.

Configure and maintain location targeting, location assets, call assets, and Google Business Profile integrations across multiple accounts.

Implement, monitor, and QA conversion tracking using GA4, Google Tag Manager, call tracking, form submissions, and booking data.

Work with attribution systems to capture click IDs and UTMs and import offline conversions, including booked appointments and sales, into Google Ads.

Use Google Ads Editor, scripts, and AI tools to streamline campaign management and optimization across large accounts.

3+ years of hands‑on experience managing Google Ads campaigns, primarily focused on lead generation rather than e-commerce.

Proven experience managing multi-location advertising accounts, ideally within franchise businesses or local service industries, including at least one account with 10+ locations.

Strong knowledge of Google Search campaign fundamentals, including keyword match types, search term analysis, negative keywords, Smart Bidding, and account structure.

Hands‑on experience with Performance Max campaigns for lead generation, including the use of offline conversion data to optimize bidding.

Practical conversion tracking experience with GA4, Google Tag Manager, call tracking platforms, and offline conversion imports or Enhanced Conversions for Leads.

Previous agency experience managing multiple client accounts simultaneously.

Advanced professional English (C1 or above), both spoken and written, with the ability to participate in client calls.

Current Google Ads Search certification.