Remote Marketing Operations Specialist

Formulated Automation

Valparaíso

Remote

CLP 63,788,000 - 88,322,000

Full time

2 days ago

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Benefits offered by this job

Remote work

Flexible schedule

Job summary

Formulated Automation is seeking a proactive Marketing Operations Specialist to manage day-to-day marketing activities across email, SMS, websites, YouTube, and social channels. You will drive system integrations for new clinics and scale automation to improve efficiency.

You will collaborate with the Head of Growth and the team to launch campaigns on schedule, maintain connected systems, and continuously optimize processes. Experience in automations and AI tools is highly valued.

Qualifications

3+ years hands-on marketing operations experience supporting U.S.-based companies across email, SMS, and website management.
Proven experience building, launching, and managing email campaigns and automations using ActiveCampaign, Klaviyo, HubSpot, or Mailchimp.
Experience executing SMS marketing campaigns using SimpleTexting, Attentive, Postscript, or similar platforms.
Experience setting up, migrating, or integrating marketing systems for a new business, location, or brand, including CRM, email platforms, tracking, and business listings.
Hands-on experience managing branded social media accounts, including short-form content and scheduling platforms.
Ability to update and manage WordPress websites, with basic knowledge of HTML and CSS.
Experience using AI tools and automation platforms to simplify workflows, save time, and improve productivity.
Excellent written English communication skills and strong attention to detail.
Strong organizational and project management skills, with the ability to manage multiple priorities and meet deadlines.
A proactive, independent mindset and the ability to learn new tools and systems quickly.

Responsibilities

Marketing Systems & Integrations: Lead the marketing setup and integration process for new clinic locations, including CRM and email platforms, SMS systems, contact lists, booking links, tracking tools, business listings, and website updates.
Email & SMS Marketing: Build, segment, test, and schedule approximately 6–12 campaigns per week using platforms such as ActiveCampaign, SimpleTexting, and CounselEar. Manage contact lists, tags, and automations while ensuring accuracy and compliance with opt-out preferences.
YouTube Operations: Support video publishing and channel management, including uploading videos, optimizing titles and descriptions, adding chapters, coordinating with editors, and tracking channel performance.
Social Media Management: Manage social media calendars across multiple brands, repurpose existing content into posts, reels, and stories, schedule publications, respond to comments, and monitor engagement.
Website Management: Make content updates in WordPress, maintain landing pages, forms, and booking links, and coordinate with developers on more complex website improvements.
Marketing Automation & AI: Use tools such as ChatGPT, Claude, Zapier, and other automation platforms to streamline repetitive tasks, improve workflows, and increase efficiency.
Creative & Direct Mail: Create marketing materials using Canva and coordinate direct-mail campaigns through platforms such as Click2Mail.
Webinars & Virtual Events: Support the execution of online events, including promotional campaigns, registration processes, and speaker coordination.
Reporting & Process Improvement: Monitor campaign performance, maintain organized workflows, document SOPs, and identify opportunities to improve marketing processes.