Marketing Head

TCL; Santiago; Sur place; CLP 42 000 000 - 70 000 000; Plein temps

Résumé du poste

TCL is seeking a senior marketing leader to design, implement and lead the national marketing strategy in Chile. You will strengthen brand positioning, coordinate campaigns, and manage media, digital, PR and trade marketing to drive sales and align with HQ guidelines.

You will lead a cross-functional team, perform market insights, and report quarterly on performance and budgets, while ensuring alignment with global commercial objectives and maintaining strong consumer connections.

Qualifications

• Bachelor's degree or above in Marketing, Business Administration, Advertising & Communications, Economics or related field; MBA preferred.
• 8–12+ years in marketing with 3–5+ years leading cross-functional teams.
• Experience in consumer goods/home appliances; multinational with HQ reporting strongly preferred.
• Ability to deliver annual marketing plan and perform market/consumer/competitor analysis.
• Strong media planning/buying, SEO/SEM, paid media, digital retail operations, and agency management.
• Proven PR and influencer management, KPI dashboards, and ROI-focused budgeting.
• English as a working language with cross-time-zone collaboration and coaching skills.

Responsabilités

• Develop and execute the national marketing strategy and annual marketing plan.
• Lead market, consumer and competitor analysis and translate insights into strategy and budgets.
• Create media plans with agencies, build campaigns from HQ assets, launch digital campaigns and track KPIs.
• Manage paid media, SEO/SEM and performance e-commerce campaigns; optimize digital retail presence.
• Build and manage PR and influencer relations and measure earned media value.
• Deliver quarterly HQ reports and ensure alignment with HQ directives and budget reporting.
• Coach and develop the marketing team and drive continuous-improvement initiatives.

Connaissances

Marketing strategy

Brand positioning

Campaign management

Media planning

Digital marketing

Leadership

Team development

Budget management

Analytics

PR & influencer marketing

Formation

Bachelor's degree

MBA preferred

Description du poste

Mission
Design, implement and lead the marketing strategy in the national market, strengthening the brand's positioning and maximizing its market share. Coordinate advertising campaigns, media management, digital communication, activations and trade marketing strategies that drive sales and strengthen the connection with consumers, ensuring coherence with the company's global guidelines and commercial objectives.

Key Responsibilities

• Strategic planning & brand positioning: Develop and execute the national marketing strategy and annual marketing plan, define brand positioning, and coordinate with HQ on global guidelines to keep strategy aligned with commercial objectives.
• Market insight: Lead market, consumer and competitor analysis, and translate insights into strategy, creative and budget adjustments.
• Campaigns & media mix optimization: Develop the media plan with agencies, build creative campaigns based on HQ assets, launch digital campaigns, and track KPIs in dashboards.
• Digital & performance marketing: Manage paid media and SEO/SEM, implement performance e-commerce campaigns, optimize the digital retail presence, and oversee e-commerce platform activations.
• PR & KOL strategy: Build and maintain press/media relations, select and manage influencers, and track and measure earned media value.
• Internal alignment & reporting: Deliver quarterly reports to HQ, ensure compliance with HQ alignment requirements, and manage budget tracking and reporting.
• Leadership & talent development: Set team objectives (CTS), coach and develop the team, and drive continuous-improvement initiatives.

Qualifications

• Education: Bachelor's degree or above in Marketing, Business Administration, Advertising & Communications, Economics, Statistics or a related field; MBA preferred.
• Experience: 8–12+ years in marketing, including 3–5+ years managing cross-functional marketing teams.
• Industry background: Experience in consumer goods, home appliances, 3C preferred; prior experience as a country/regional marketing lead in a multinational company, with dual reporting lines into HQ, strongly preferred.
• Brand & strategy: Able to independently deliver the annual marketing plan, brand positioning and market / consumer / competitor analysis.
• Media & digital: Solid command of media mix planning, media buying and agency management; hands-on with SEO/SEM, paid media, performance e-commerce and digital retail operations.
• PR & data: Capable of media relations, influencer selection and management, and earned media value measurement; able to manage investment budgets against ROI, CPL and conversion rate, and to build and interpret KPI dashboards.
• Language & collaboration: English as a working language (direct HQ communication and English plans / reports required); strong cross-functional and cross-time-zone collaboration, with proven team coaching skills.