Head of Performance Marketing — Remote & High-Impact Growth

AvantStay, Inc.; Chile; Remote; CLP 177,866,000 - 256,917,000; Full time

Benefits offered by this job

Remote work

Job summary

AvantStay, Inc. seeks a Head of Performance Marketing to own and optimize a seven-figure annual paid budget, rebuild the paid funnel end-to-end, and drive growth across acquisition channels for guests and homeowners.

The role emphasizes analytics, attribution, and scaling with AI-driven tools. Candidates should have 8+ years in performance marketing, 3+ years managing $2M+ annual spend, and strong experience with GA4, GTM, Salesforce integrations, BigQuery, and SQL.

Qualifications

• 8+ years in performance marketing
• 3+ years managing $2M+ annual paid spend
• Experience in analytics platforms (GA4, GTM)
• Experience with Salesforce CRM integrations
• Strong SQL and data warehousing (BigQuery)
• Incrementality testing and attribution modeling
• Experience marketing to US consumers
• Daily use of AI to optimize campaigns

Responsibilities

• Own paid acquisition for guests and homeowners with a seven-figure annual budget
• Rebuild and optimize paid funnel from impression to booking or signed owner
• Redesign tracking across GTM, GA4, Segment, and custom booking flow
• Connect Salesforce to feed attribution data to marketing platforms
• Set attribution approach and run holdout, lift and geo tests
• Manage channels including Google, Meta, Microsoft, LinkedIn and hotel ads
• Plan and measure out-of-home and direct mail with same rigor as digital
• Own landing pages and booking flow tests with Product and Engineering
• Build reporting in BigQuery: spend, CAC, ROAS, funnel metrics by channel
• Forecast monthly budget and justify increased spend when earned
• Establish QA, naming conventions, testing cadence and weekly reviews
• Automate pacing, alerts, and reporting, select tools and freelancers
• Document every program and manage growth
• Other duties as assigned

Job description

AvantStay, Inc. seeks a Head of Performance Marketing to own and optimize a seven-figure annual paid budget, rebuild the paid funnel end-to-end, and drive growth across acquisition channels for guests and homeowners.

The role emphasizes analytics, attribution, and scaling with AI-driven tools. Candidates should have 8+ years in performance marketing, 3+ years managing $2M+ annual spend, and strong experience with GA4, GTM, Salesforce integrations, BigQuery, and SQL.