Brand Manager - Hybrid, Growth & Innovation (Chile)

Clorox Company; Santiago; Hybrid; CLP 42,000,000 - 65,000,000; Full time

Benefits offered by this job

Competitive compensation

401(k) program

Health benefits

Flexible work environment

Learning opportunities

Half-day Fridays

Job summary

Clorox Company in Chile is seeking a Brand Manager to lead the marketing strategy for the assigned product category. You will analyze category performance, develop business strategy, and oversee annual marketing plans and budgets in collaboration with Finance, Sales and Product Supply.

You will drive cross-functional projects, coordinate regional insights, and identify new opportunities with local and regional teams.

Qualifications

• University degree in a related field (Commercial/Industrial Engineering, Business Administration, Marketing)
• 5–8 years of professional experience in FMCG or consumer goods with exposure to brand management, category strategy, innovation or marketing
• Advanced English
• Strong analytical and business acumen with the ability to translate insights into actionable strategies
• Strong cross-functional leadership and influencing skills
• Excellent planning, organization and communication capabilities
• Experience partnering with Sales, Finance, Trade Marketing and Supply

Responsibilities

• Analyze category performance to identify business opportunities, risks and challenges.
• Develop the business strategy for the assigned product category and monitor its execution.
• Lead cross-functional projects and initiatives across the categories under your responsibility.
• Develop and execute the annual marketing plan in line with the overall business strategy.
• Build and manage the annual business and marketing budget, analyzing volume, pricing, margins and investment, in partnership with Finance, Sales and Product Supply.
• Define the innovation and NRM plan, analyzing trends, projections and white spaces, while contributing to innovation and NRM strategy.
• Lead marketing initiatives from end to end, defining project objectives, advertising plans and media strategy.
• Coordinate cross-functional teams to ensure successful execution of marketing plans.
• Partner with local and regional teams to identify new business opportunities and monitor business strategy execution.
• Track key business and financial metrics, including volume, price, margin and profitability.
• Participate in divisional initiatives involving launches, advertising and brand architecture.
• Partner with Marketing Research to define and implement relevant market research studies.

Skills

Advanced English

Analytical skills

Cross-functional leadership

Stakeholder management

Planning and organization

Communication

Education

University degree in related field (Commercial/Industrial Engineering, Business Administration, Marketing)

Job description

Clorox Company in Chile is seeking a Brand Manager to lead the marketing strategy for the assigned product category. You will analyze category performance, develop business strategy, and oversee annual marketing plans and budgets in collaboration with Finance, Sales and Product Supply.

You will drive cross-functional projects, coordinate regional insights, and identify new opportunities with local and regional teams.