Swiss Marketing Lead: Own Portfolio & P&L

HC Solutions AG; Switzerland; Hybrid; CHF 90,000 - 130,000; Full time

Job summary

HC Solutions AG in Switzerland seeks a Marketing Manager to lead the Swiss Team, own the marketing strategy for the full product portfolio, and collaborate with Market Access, Medical and Finance to translate European strategy into a Swiss reality.

You will drive brand awareness, support market access, manage the budget and P&L, and lead congresses, sponsorships and regional initiatives with cross-functional stakeholders.

Qualifications

• 3+ years of marketing experience in Swiss healthcare
• Relevant Swiss diploma in life sciences or business
• Experience in specialty care is an asset
• Excellent written and verbal communication skills
• Fluency in English; French or Italian is a plus
• Strategic mindset with a hands-on, entrepreneurial attitude

Responsibilities

• Develop and execute brand plans and omnichannel engagement plans for the full Swiss portfolio
• Own the marketing budget and P&L, ensuring efficient investment
• Create value-based marketing assets and multichannel plans for non-face-to-face products
• Support the commercial team with targeted segmentation and HCP advocacy
• Manage the promotional material approval process
• Lead local and international congresses, sponsorships and events
• Organise cycle meetings and train the KAM team on new marketing materials
• Communicate product and price changes to stakeholders

Skills

Marketing experience

Specialty care experience

Communication skills

English fluency

Strategic mindset

Entrepreneurial attitude

Education

Swiss diploma in life sciences or business

Job description

HC Solutions AG in Switzerland seeks a Marketing Manager to lead the Swiss Team, own the marketing strategy for the full product portfolio, and collaborate with Market Access, Medical and Finance to translate European strategy into a Swiss reality.

You will drive brand awareness, support market access, manage the budget and P&L, and lead congresses, sponsorships and regional initiatives with cross-functional stakeholders.