Marketing Manager

HC Solutions AG; Suisse; Hybride; CHF 90 000 - 130 000; Plein temps

Résumé du poste

HC Solutions AG in Switzerland seeks a Marketing Manager to lead the Swiss Team, own the marketing strategy for the full product portfolio, and collaborate with Market Access, Medical and Finance to translate European strategy into a Swiss reality.

You will drive brand awareness, support market access, manage the budget and P&L, and lead congresses, sponsorships and regional initiatives with cross-functional stakeholders.

Qualifications

• 3+ years of marketing experience in Swiss healthcare
• Relevant Swiss diploma in life sciences or business
• Experience in specialty care is an asset
• Excellent written and verbal communication skills
• Fluency in English; French or Italian is a plus
• Strategic mindset with a hands-on, entrepreneurial attitude

Responsabilités

• Develop and execute brand plans and omnichannel engagement plans for the full Swiss portfolio
• Own the marketing budget and P&L, ensuring efficient investment
• Create value-based marketing assets and multichannel plans for non-face-to-face products
• Support the commercial team with targeted segmentation and HCP advocacy
• Manage the promotional material approval process
• Lead local and international congresses, sponsorships and events
• Organise cycle meetings and train the KAM team on new marketing materials
• Communicate product and price changes to stakeholders

Connaissances

Marketing experience

Specialty care experience

Communication skills

English fluency

Strategic mindset

Entrepreneurial attitude

Formation

Swiss diploma in life sciences or business

Description du poste

Marketing Manager (100%)

About our client

A stable, mid-sized global company with an established commercial presence in Switzerland.

Your role

Reporting to the Country Lead Switzerland, you will lead the Swiss Team and own the marketing strategy for the entire product portfolio. You will work closely with , Market Access, Medical and Finance, and act as an active member of the DACH Cluster, sharing best practices and using regional synergies. Your goal is clear: drive brand awareness, support market access, and turn the European strategy into a successful Swiss reality.

What you’ll do

• Develop and execute brand plans and omnichannel engagement plans for the full Swiss portfolio
• Own the marketing budget and P&L, making sure every franc is invested where it counts
• Create value-based marketing assets and build a dedicated multichannel plan for non-face-to-face products
• Support the commercial team with a targeted, segmented approach that uses healthcare professional advocacy
• Manage the promotional material approval process
• Lead local and international congresses, sponsorships and events, including transfer-of-value reporting
• Organise cycle meetings and train the KAM team on new marketing materials
• Communicate product and price changes to internal and external stakeholders
• a customer-centric culture

What you bring

• 3+ years of marketing experience in the Swiss healthcare environment
• A relevant Swiss diploma, for example in life sciences or business
• Experience in specialty care is an asset
• Excellent written and verbal communication skills
• Fluency in and English; French or Italian is a plus
• A strategic mindset combined with a hands-on, entrepreneurial attitude

What’s in it for you

• Real ownership: full responsibility for an entire portfolio and its marketing P&L
• Leadership: lead the Swiss Team and shape the country’s marketing strategy
• Regional exposure: close collaboration with DACH and European colleagues, with the chance to share and shape best practice across markets