Marketing Manager (100%)

HC Solutions AG; Switzerland; Hybrid; CHF 120,000 - 180,000; Full time

Job summary

HC Solutions AG in Switzerland seeks a marketing leader to head the Swiss Brand Team, owning the marketing strategy for the full product portfolio and coordinating with Sales, Market Access, Medical and Finance to turn the European strategy into a successful Swiss reality.

You will lead cross-functional collaboration across the DACH cluster, drive brand awareness, support market access, and ensure a customer-centric marketing approach with hands-on leadership.

Qualifications

• 3+ years of marketing experience in the Swiss healthcare environment.
• A relevant Swiss diploma in life sciences or business.
• Experience in specialty care is an asset.
• Excellent written and verbal communication skills.
• Fluency in German and English; French or Italian is a plus.
• A strategic mindset combined with a hands-on, entrepreneurial attitude.

Responsibilities

• Develop and execute brand plans and omnichannel engagement plans for the full Swiss portfolio.
• Own the marketing budget and P&L, ensuring investments are effective.
• Create value-based marketing assets and multichannel plans for non-face-to-face products.
• Support the commercial team with targeted, segmented approaches leveraging HCP advocacy.
• Manage the promotional material approval process.
• Lead local and international congresses, sponsorships and events, including reporting.
• Organise cycle meetings and train the KAM team on new marketing materials.
• Communicate product and price changes to internal and external stakeholders.
• Champion a customer-centric culture.

Skills

Marketing experience

Swiss healthcare

Communication skills

German language

English language

Strategic thinking

Entrepreneurial attitude

Education

Swiss diploma in life sciences or business

Job description

Your role

Reporting to the Country Lead Switzerland, you will lead the Swiss Brand Team and own the marketing strategy for the entire product portfolio. You will work closely with Sales, Market Access, Medical and Finance, and act as an active member of the DACH Cluster, sharing best practices and using regional synergies. Your goal is clear: drive brand awareness, support market access, and turn the European strategy into a successful Swiss reality.

What you’ll do

• Develop and execute brand plans and omnichannel engagement plans for the full Swiss portfolio
• Own the marketing budget and P&L, making sure every franc is invested where it counts
• Create value-based marketing assets and build a dedicated multichannel plan for non-face-to-face products
• Support the commercial team with a targeted, segmented approach that uses healthcare professional advocacy
• Manage the promotional material approval process
• Lead local and international congresses, sponsorships and events, including transfer-of-value reporting
• Organise cycle meetings and train the KAM team on new marketing materials
• Communicate product and price changes to internal and external stakeholders
• Champion a customer-centric culture

What you bring

• 3+ years of marketing experience in the Swiss healthcare environment
• A relevant Swiss diploma, for example in life sciences or business
• Experience in specialty care is an asset
• Excellent written and verbal communication skills
• Fluency in German and English; French or Italian is a plus
• A strategic mindset combined with a hands-on, entrepreneurial attitude

What’s in it for you

• Real ownership: full responsibility for an entire portfolio and its marketing P&L
• Leadership: lead the Swiss Brand Team and shape the country’s marketing strategy
• Regional exposure: close collaboration with DACH and European colleagues, with the chance to share and shape best practice across markets