Strategic Account Executive - Geneva

Laine; Genf; On-site; CHF 160,000 - 240,000; Full time

Job summary

Laine, Geneva-based legal AI software company, seeks a Strategic Account Executive to own Swiss strategic targets, focusing on law firms and corporate legal teams. You will take over founder relationships and drive a value-based, end-to-end sales process with senior stakeholders.

Fluency in French and English is essential; German is a plus. Role involves regular time in Geneva and cross-border collaboration.

Qualifications

• Proven track record of closing complex B2B software deals.
• Command of consultative, value-based selling and a structured qualification methodology.
• Executive presence with general counsel, managing partner, and CFO relationships.

Responsibilities

• Own named strategic target accounts in Switzerland and build a deliberate account plan.
• Take over founder-led relationships and create a repeatable Swiss sales process.
• Prospect into general counsels, managing partners, and legal operations leaders.
• Lead end-to-end sales: demonstrations, pilots with success criteria, security reviews, negotiation.
• Collaborate with product, legal, marketing and leadership to deliver an exceptional experience.
• Land strategically, expand adoption across practice groups and jurisdictions.
• Maintain deal discipline with qualified stakeholders, accurate forecasting and CRM hygiene.
• Document learns to build a strategic-accounts playbook for future hires.

Skills

Complex B2B sales

Consultative selling

Executive presence

Value-based selling

AI fluency

French & English

German a plus

Strategic accounts

Job description

Laine was born in Geneva, and this role will be based here. Candidates based in, or willing to relocate to, the Geneva area (including neighbouring France) are strongly preferred. Exceptional candidates elsewhere in Switzerland will be considered and should be comfortable spending regular time in Geneva.

Candidates must be authorised to work in Switzerland.

Why Laine

Join us at Laine, where we’re on a mission to make expert-quality legal work accessible to every law firm and legal team. Laine is legal software built by lawyers: we are a spin-off from a Geneva-based law firm, and decades of legal methodology are built into the product, so lawyers produce partner-level drafting, review, and analysis without changing the way they work.

Legal AI will be one of the defining categories of this decade, and the companies that win it are being decided right now. We launched in Switzerland in 2025 and are growing quickly across Europe, the UAE, and the United States. Until now, every sale in Switzerland has been led by our founders. You would be our first dedicated sales hire here, joining colleagues already selling in the UAE and the United States, and early enough that your work shapes how we grow in Switzerland, who we reach, and how we win.

If you push for excellence and want to help build something genuinely new in legal technology, we invite you to build with us. At Laine, the future of legal work is being written today, and we’re just getting started.

Role Overview

As Strategic Account Executive at Laine, you will own our most important pursuits in Switzerland: a named set of strategic target accounts, with a key focus on Swiss law firms and, alongside them, the legal departments of major corporations. You will take over the relationships our founders have built and run a strategic, value-driven sales process across general counsel, managing partners, innovation leaders, and the other stakeholders who matter: planning the account, opening the doors, orchestrating the evaluation, and bringing the deal home. You will partner cross-functionally with product, legal, and marketing so that every prospect’s experience of Laine is exceptional. Your ability to earn trust at the most senior levels of the legal profession will directly shape Laine’s position in the Swiss market. The role focuses on Switzerland; as Laine grows, its scope may extend to other European markets.

What You’ll Do

• Own a named list of strategic target accounts and build a deliberate account plan for each: entry points, stakeholder map, and close strategy
• Take over the founder-led relationships and pipeline in Switzerland, and turn them into a repeatable sales process that no longer depends on the founders
• Prospect directly into general counsels, managing partners, and legal operations leaders, and multi-thread each account across the stakeholders who matter
• Run a strategic, value-driven sales process end to end: tailored demonstrations, pilots with defined success criteria, security reviews, and negotiation
• Partner cross-functionally across product, legal, marketing, and leadership to deliver an exceptional experience at every step of the evaluation and beyond
• Land strategically and grow deliberately, expanding adoption across practice groups, departments, and jurisdictions after the initial win
• Maintain rigorous deal discipline: stakeholder-by-stakeholder qualification, accurate forecasting, and clean CRM hygiene on every opportunity
• Document what works, building the strategic-accounts playbook that future sales hires in Switzerland will run

What You Have

• Proven track record of closing complex B2B software deals; deal sizes will vary, and you know how to win the fast, focused sale as well as the larger strategic pursuit
• Command of consultative, value-based selling and a structured qualification methodology you can articulate and defend deal by deal
• Executive presence: you are credible with a general counsel, a managing partner, and a CFO in the same meeting, and you can convey technical concepts to non-technical audiences
• Momentum: you keep a value-driven process moving, create urgency without pressure, and bring every opportunity to a clear decision
• Fluency in the economics of professional services (margin, cost of delivery, capacity) and comfort building a business case with the most senior stakeholders
• AI obsession and fluency: you use AI every day as a force multiplier to research, prepare, write, and move faster, and you sell it with the credibility of someone who lives it
• Team player who orchestrates internal resources (legal engineering, product, leadership) to win as a unit
• Fluent in French and English; German is a plus
• Excited to help define the strategic-accounts motion at an early stage rather than inherit one
• Experience selling into the legal industry a plus but not required

If your experience doesn’t precisely match this description but you believe you would excel in the role, we encourage you to apply.

How We Work

These traits run through everyone on this team. You don’t need to arrive polished, but you’ll do your best work here if they sound like you:

• Seek the uncomfortable: growth lives outside the comfort zone, and we go there on purpose
• Challenge and be challenged: the best idea wins, no matter whose it is
• Accountability with vulnerability: own the outcome, and be honest about what you don’t know
• Play for each other: we win as a team or not at all
• Excellence in everything: quality is the brand, down to the smallest detail

Compensation

The annualised on-target earnings (OTE) range for this role is CHF 160,000–240,000, with a balanced base/commission mix. The final offer will be based on experience, qualifications, and overall fit for the role.

About Laine

Legal AI that holds itself to the standards of the profession. Laine combines frontier AI with methodology built by practising lawyers, giving law firms and in-house legal teams expert-quality drafting, review, and analysis without the complexity that keeps most legal AI from being used. We started as a spin-off from a Geneva-based law firm and are now a rapidly growing, global team working across Europe, the UAE, and the United States. We care about the quality of our work down to the last detail. Our commercial team works across Switzerland, the UAE, and the United States, and Geneva, where it all started, remains our home.

Laine is an equal opportunity employer. Laine is committed to fostering a diverse, inclusive, and respectful workplace and welcomes applicants from all backgrounds.