Store Experience Leader, Europe

VIAVANTA AG; Zürich; Hybrid; CHF 180,000 - 240,000; Full time

Job summary

VIAVANTA AG is seeking a visionary Head of Store Experience to shape store concepts, elevate customer journeys and lead a transformation across European markets. You will redefine store design, visual merchandising and experience while aligning with brand identity and commercial goals.

You will guide a team of about 15 managers, drive consistency across formats, and collaborate with Buying, Sales, Marketing, Store Planning, Construction and Digital teams to implement innovative concepts

Qualifications

• Substantial international leadership experience in visual merchandising and store design within the fashion industry.
• Proven track record in developing, implementing and scaling store concepts across markets and formats.
• Strong sense of aesthetics, brand identity and customer experience with awareness of commercial performance.
• Understanding of how layouts, space planning and visual presentation influence sales and profitability.
• Experience leading and developing managers, building cross-functional alignment across markets.

Responsibilities

• You define and drive the overall Store Experience strategy, ensuring a compelling and consistent brand presentation across international retail formats.
• You develop and implement innovative, customer-centric store concepts, combining store design, visual merchandising and space efficiency with commercial effectiveness and scalability.
• You lead, inspire and develop a team of approximately 15 managers, strengthening capabilities, collaboration and accountability.
• You establish clear visual merchandising standards and continuously optimise store environments to enhance the customer journey and business performance.
• You work closely with Buying, Sales, Marketing, Store Planning, Construction and Digital teams to challenge existing approaches and successfully implement new concepts across markets.
• You leverage performance data, customer insights and emerging technologies, including AI and retail analytics, to evaluate concepts, drive innovation and support investment decisions.

Skills

Visual merchandising

Store design

Leadership

Commercial performance

Data-driven decision making

Team development

Stakeholder alignment

English fluency

Job description

VIAVANTA AG is seeking a visionary Head of Store Experience to shape store concepts, elevate customer journeys and lead a transformation across European markets. You will redefine store design, visual merchandising and experience while aligning with brand identity and commercial goals.

You will guide a team of about 15 managers, drive consistency across formats, and collaborate with Buying, Sales, Marketing, Store Planning, Construction and Digital teams to implement innovative concepts