SOCIAL MEDIA COORDINATOR

The Swatch Group SA

Biel

On-site

CHF 85,000 - 120,000

Full time

14 days+

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Job summary

OMEGA, a leading luxury watch brand, is seeking a Social Media professional to shape digital communications and drive the brand’s online footprint. You will work closely with Marketing to craft campaigns, manage publication schedules, and optimize campaigns against KPIs.

The role requires a background in luxury digital comms, familiarity with Asian platforms, and strong analytical and storytelling skills. Fluent English and deep interest in luxury watches are essential.

Qualifications

Background in digital communication within the luxury sector (min. 3 years)
Experience in a digital agency is a plus
Interest in luxury and watch industry
Experience with Asian social platforms (WeChat, Weibo, Douyin, LINE, etc.)
Ability to translate data into actionable insights
Bachelor's degree in communication/marketing
Strong organizational skills and ability to meet deadlines in a dynamic environment
Creativity and teamwork mindset
Strong PowerPoint and Excel skills; Adobe Creative Suite a plus

Responsibilities

Collaborate with Marketing to craft 360 campaigns
Create and manage a detailed publication schedule aligned with the international marketing plan
Use social management tools to schedule daily posts
Enhance brand visibility across digital platforms
Coordinate cross-market projects
Lead live event initiatives
Design and execute campaigns guided by KPIs
Deliver comprehensive reports on campaigns and activities
Analyze performance to derive insights and opportunities
Monitor emerging digital trends

Job description

The company ##

OMEGA is a prestigious global brand with more than 170 years of commitment to quality, precision and innovation. Our watches are among the world-s finest, defined by industry-leading technology and timeless aesthetic appeal.

In our long history, we-ve set precision records, defined sports timing and remained at fine watchmaking-s cutting edge.

As an international brand, we are always interested in meeting future colleagues who are prepared to contribute their talents, ambitions and inspiration to our teams on practically every continent.

Job description ##

YOUR MISSION

As a vital member of the Social Media team, you will play a pivotal role in shaping OMEGA-s communication strategy and driving the evolution of the brand-s digital footprint. Your role demands a comprehensive grasp of Social Media and digital communication trends. You'll need to be naturally inquisitive, innovative, and proactive in seeking out new opportunities.

YOUR MAIN RESPONSIBILITIES

Collaborate closely with the Marketing team to craft comprehensive 360 campaigns
Establish and manage a detailed publication schedule aligning with the International Marketing plan
Utilize our social management tool to schedule daily posts
Enhance brand and product visibility across all digital platforms
Coordinate cross-market projects effectively
Spearhead live event initiatives
Design and execute social media campaigns guided by specific KPIs
Deliver comprehensive reports on social media campaigns and activities
Analyze campaign performance to derive actionable insights and identify future opportunities
Monitor and report on emerging digital trends

Profile ##

A background in digital communication within the luxury sector (minimum 3 years)
Prior experience in a digital agency is an advantage
A deep interest in the luxury and watch industry
Experience working with Asian social media platforms (WeChat, Weibo, Douyin, LINE, etc.)
Strategic approach, capable of interpreting data ecosystems into actionable insights
A bachelor's degree in communication/marketing
Excellent organizational skills, ability to meet deadlines, and adapt to dynamic environments
Creativity and flexibility coupled with a strong team-oriented mindset
Strong command of PowerPoint and Excel; familiarity with Adobe Creative Suite is an advantage

Languages ##