Luxury Social Media Strategist: 360 Campaigns & Insights

The Swatch Group SA; Biel; On-site; CHF 85,000 - 120,000; Full time

Job summary

OMEGA, a leading luxury watch brand, is seeking a Social Media professional to shape digital communications and drive the brand’s online footprint. You will work closely with Marketing to craft campaigns, manage publication schedules, and optimize campaigns against KPIs.

The role requires a background in luxury digital comms, familiarity with Asian platforms, and strong analytical and storytelling skills. Fluent English and deep interest in luxury watches are essential.

Qualifications

• Background in digital communication within the luxury sector (min. 3 years)
• Experience in a digital agency is a plus
• Interest in luxury and watch industry
• Experience with Asian social platforms (WeChat, Weibo, Douyin, LINE, etc.)
• Ability to translate data into actionable insights
• Bachelor's degree in communication/marketing
• Strong organizational skills and ability to meet deadlines in a dynamic environment
• Creativity and teamwork mindset
• Strong PowerPoint and Excel skills; Adobe Creative Suite a plus

Responsibilities

• Collaborate with Marketing to craft 360 campaigns
• Create and manage a detailed publication schedule aligned with the international marketing plan
• Use social management tools to schedule daily posts
• Enhance brand visibility across digital platforms
• Coordinate cross-market projects
• Lead live event initiatives
• Design and execute campaigns guided by KPIs
• Deliver comprehensive reports on campaigns and activities
• Analyze performance to derive insights and opportunities
• Monitor emerging digital trends

Job description

OMEGA, a leading luxury watch brand, is seeking a Social Media professional to shape digital communications and drive the brand’s online footprint. You will work closely with Marketing to craft campaigns, manage publication schedules, and optimize campaigns against KPIs.

The role requires a background in luxury digital comms, familiarity with Asian platforms, and strong analytical and storytelling skills. Fluent English and deep interest in luxury watches are essential.