Social Media Specialist

TISSOT; Le Locle; On-site; CHF 70,000 - 95,000; Full time

Job summary

Tissot in Le Locle, a luxury watchmaker, is seeking a Social Media Specialist to oversee the brand's organic channels and elevate visibility across Instagram, Facebook, TikTok, YouTube, LinkedIn.

You will develop the global social calendar, collaborate with Marketing teams, drive social‑first content, support influencers, monitor performance, and mentor local markets in line with the brand strategy.

Qualifications

• Degree in Marketing, Communication, Media or related field.
• First significant professional experience in social media or digital marketing.
• Experience in luxury, lifestyle or consumer goods is preferred.

Responsibilities

• Oversee the company’s organic social media across Instagram, Facebook, TikTok, YouTube, LinkedIn and emerging platforms.
• Develop and maintain the global social calendar in line with brand priorities, campaigns and product launches.
• Work with marketing teams to define content needs and formats for social media.
• Drive the creation of social‑first content with internal teams, agencies and partners.
• Maximize organic visibility of partnerships, ambassadors and events through social content.
• Monitor performance and identify opportunities for growth and engagement.
• Support influencer and creator initiatives, from profiling to coordination and amplification.
• Guide local markets to highlight key events in line with the global strategy.
• Collaborate with Customer Care to monitor comments and community feedback.
• Keep abreast of trends and emerging formats to identify new opportunities.
• Analyze account performances and propose improvements.
• Support digital marketing projects and initiatives.

Skills

Social media

Content strategy

Analytics

Written communication

Time management

Teamwork

Entrepreneurial mindset

Digital marketing

Education

Degree in Marketing, Communication, Media or related field

Tools

Meta

TikTok

YouTube

LinkedIn

Job description

The Company

Tissot has been growing and developing its tradition of innovation since 1853. From the early days to the present, in its home in Le Locle in the Swiss Jura Mountains, Tissot has translated craftsmanship and precision into stylish timepieces now sold in over 160 countries around the world. Special materials, advanced functionality and meticulous design detail join forces to create the luxury of accessibility. Today Tissot is a member of the Swatch Group, the world’s largest watch producer and distributor of Swiss watches. The tradition of innovation lives on, keeping closely in touch with the times.

We are hiring our next Social Media Specialist, based in Le Locle to join the International Digital Marketing team at Tissot Headquarters!

Job Description

As Social Media Specialist, you will be responsible for overseeing the company’s social media accounts and develop the visibility and desirability of the brand by implementing the social media organic content strategy.

• Lead the day-to-day management and development of the company’s organic social media presence across Instagram, Facebook, TikTok, YouTube, LinkedIn and emerging platforms.
• Develop and maintain the global social media calendar in line with brand priorities, campaigns, partners and product launches.
• Work closely with marketing teams (Content, PR, Sponsoring) to define content needs and identify the most relevant assets and formats for social media.
• Drive the creation of dedicated social-first content with internal teams, agencies and external partners.
• Maximize the organic visibility of sports partnerships, ambassadors and key events through dedicated social media content and activations.
• Monitor and analyze social media performance and proactively identify opportunities for growth and engagement.
• Support influencer and creator initiatives, from profile identification to content coordination and amplification.
• Support and guide local markets in highlighting key local events on social media, in line with the global brand strategy.
• Collaborate with Customer Care to monitor comments, direct messages and community feedback.
• Monitor social media trends, platform developments and emerging formats to identify new opportunities.
• Analyze social media account performances with proactive suggestions and improvements.
• Support digital marketing projects and initiatives.

Profile

• Degree in Marketing, Communication, Media or a related field.
• First significant professional experience in social media or digital marketing is required, preferably within the luxury, lifestyle or consumer goods industry.

Professional Requirements

• Excellent writing and communication skills, with the ability to adapt content and tone of voice to different platforms and audiences.
• Strong understanding of Meta, TikTok, YouTube and LinkedIn, with hands‑on experience managing social media accounts and content.
• Creative mindset with a strong interest in content, storytelling and social media trends.
• Tech‑savvy and comfortable working with digital platforms and tools.
• Strong analytical, organizational, planning and time‑management skills.
• Proactive, self‑motivated and able to work independently while being a strong team player.
• Entrepreneurial mindset, with the curiosity and initiative to identify new opportunities and continuously improve social media activities.

Languages

Fluent in French and English, both written and spoken.