Senior Marketing Campaign Lead – Switzerland

McDonald's; Crissier; Ibrido; CHF 120.000 - 160.000; Tempo pieno

Vantaggi offerti da questo lavoro

Flexible working

Learning & development

Restaurant discounts

Mobility benefit

Bonus

Well-being initiatives

Corporate Benefits

Descrizione del lavoro

McDonald’s Switzerland is seeking a Consultant Marketing to lead national brand and promotional campaigns from brief to launch, shaping strategies around consumer insights. You’ll manage cross-functional teams and agencies to deliver 360 campaigns that drive growth and maintain brand relevance in a dynamic market.

The role offers hybrid work options, language-enabled collaboration across DE/FR/EN, and exposure to multi-million CHF campaigns across restaurants and media.

Competenze

• Minimum 5 years leading marketing campaigns.
• Experience with creative and media agencies.
• Strong brand-building and consumer insights.
• Excellent project and stakeholder management.
• Fluency in German, French and English.

Mansioni

• Lead development and execution of national brand, trust and food promotional campaigns from brief to launch.
• Own the customer – understand their needstates, behaviours and what will connect with them
• Shape creative communication strategies that are insight and data driven
• Be passionate about creative excellence – know the best practices of developing great creative
• Manage and inspire the creative agency, ensuring high-quality, on-brand campaign execution.
• Collaborate closely with media, digital and cross-functional teams to deliver impactful 360 campaigns.
• Translate consumer insights and business objectives into compelling creative briefs.
• Manage campaign timelines, budgets and stakeholder alignment.
• Evaluate campaign performance and identify opportunities for continuous improvement.
• Stay connected to consumer and cultural trends to ensure campaigns remain relevant and impactful.

Conoscenze

Campaign management

Brand building

Agency management

Cross-functional collaboration

Multilingual (DE/FR/EN)

Descrizione del lavoro

McDonald’s Switzerland is seeking a Consultant Marketing to lead national brand and promotional campaigns from brief to launch, shaping strategies around consumer insights. You’ll manage cross-functional teams and agencies to deliver 360 campaigns that drive growth and maintain brand relevance in a dynamic market.

The role offers hybrid work options, language-enabled collaboration across DE/FR/EN, and exposure to multi-million CHF campaigns across restaurants and media.